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University of Michigan - Ann Arbor
University of Wisconsin - Madison
Purdue University
Top Marketing Channels
University of Michigan - Ann Arbor
- Social Media Marketing
- Examples: Instagram, Facebook, LinkedIn
- Campaigns: Victors for Michigan, Go Blue, UMich Voices
- Content Marketing
- Examples: University blog, prospectuses, alumni magazines
- Campaigns: Michigan News, Discover Michigan, Alumni Spotlights
- Digital Advertising
- Examples: Google Ads, display ads, retargeting campaigns
- Campaigns: Apply to Michigan, Explore Programs, Research Opportunities
Top Sales Channels
- Admissions Events
- Campus tours, open houses, college fairs
- Campus Visit Days, Michigan Preview, National College Fairs
- Direct Admissions Outreach
- Email campaigns, personalized letters, phone calls
- Prospective Student Welcome, Application Reminders, Scholarship Invitations
- Alumni & Current Student Referrals
- Alumni ambassador programs, student testimonials, peer mentoring
- Michigan Ambassadors, Share Your Story, Mentor a Future Wolverine
University of Illinois Urbana-Champaign SWOT Analysis
Strengths
Strong global brand recognition
high academic rankings
extensive research funding and output
robust alumni network.
Weaknesses
High tuition costs
highly competitive admissions
large campus can be overwhelming
potential for perception as less accessible for some students.
Opportunities
Expand online and hybrid program offerings
increase corporate partnerships for research
leverage strong alumni network for fundraising and advocacy
target diverse student populations.
Threats
Intense competition from other top-tier universities
economic downturns impacting enrollment and funding
challenges in adapting to rapidly changing job market demands
public scrutiny over rising tuition.
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