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University of Illinois Urbana-Champaign Target Audience

User Segments

Age: 17

Gender: Male

Occupation: High School Student

Education: High School

Age: 17

Gender: Female

Occupation: High School Student

Education: High School

Age: 18

Gender: Female

Occupation: High School Student

Education: High School

Aspiring STEM Scholar

Aspiring STEM Scholar

Age: 17
Gender: Male
Occupation: High School Student
Education: High School
Industry: Education
Channels: YouTubeInstagramReddit

Goals

  • Secure admission to a top-tier engineering or science program at UIUC
  • Gain early exposure to cutting-edge research opportunities and facilities
  • Develop a strong foundation for a future career in technology or scientific innovation.

Pain Points

  • Overwhelmed by the sheer volume of application requirements and deadlines
  • Difficulty choosing among many excellent academic programs
  • Worried about securing adequate financial aid for a prestigious university.

University of Illinois Urbana-Champaign Geographic Distribution

UIUC serves primarily US students, with a substantial international presence, particularly from China, India, South Korea, and Canada, reflecting its global appeal.

Top Countries

United States flag

United States

65%
China flag

China

15%
India flag

India

7%
South Korea flag

South Korea

3%
Canada flag

Canada

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from 3-4 person households, indicating family influence. Income levels are skewed towards medium and high, reflecting affordability for higher education.

Employment Status

Income Distribution

Education Level

University of Illinois Urbana-Champaign Behavior Analysis

Behavior Profile

Academic Excellence
Research Opportunities
Career Development
Campus Life
Social Media Usage
Online Learning
Community Engagement
Global Affairs
Technology Use
Extracurriculars
Networking
Study Abroad
Cultural Events
Sports Participation
Alumni Engagement
Mentorship
Innovation
Collaboration
Disability Resources
Parental Involvement

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