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iFixit is a company that provides repair manuals, parts, and tools for electronics. They advocate for Right to Repair and offer a platform for users to share repair knowledge. iFixit aims to empower individuals to repair their own devices, reducing e-waste and promoting a culture of sustainability.
Company : iFixit
Industry : Electronics RepairDIY RepairRight to Repair
iFixit Key Value propositions
iFixit Latest news
iFixit: The Free Repair Manual
iFixit is a global community of people helping each other repair things. Let's fix the world, one device at a time. Troubleshoot with experts in the Answers ...
iFixit Store EUROPE
Repair your stuff yourself! iFixit provides you with repair instructions and the necessary tools and spare parts.
Apple's Diabolical Plan to Screw Your iPhone | iFixit News
Jan 20, 2011 ... ... current MacBook Air. This screw is the primary reason the 11 ... Discuss iFixit · Careers · Newsletter · API. Resources. Press · News ...
Vision Pro Teardown: Behind the Complex and Creepy Tech ...
Feb 3, 2024 ... ... https://www.facebook.com/iFixit. ... latest teardown and repair videos! https://www.youtube.com/subscription_... Follow us on Twitter: / ifixit ...
iFixit SWOT Analysis
Strengths
Strong online community and brand recognition.Comprehensive repair guides and resources.Wide selection of parts and tools.
Weaknesses
Reliance on user-generated content for some repairs.Competition from OEM repair services.Potential difficulty in repairing newer, more complex devices.
Opportunities
Expand into new markets and demographics.Partner with educational institutions to teach repair skills.Advocate for stronger Right to Repair legislation.
Threats
Increasing complexity of electronic devices.Growing trend of disposable electronics.Lack of consumer awareness about repair options.
Top Marketing Strategies for iFixit
iFixit User Persona
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GOALS
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iFixit Geographic and Demographic Insights
Geographic Insights: iFixit's user base is predominantly located in North America and Europe, with the United States being the largest market, followed by Canada and the United Kingdom.
United States
45%
Canada
10%
United Kingdom
8%
Germany
7%
Australia
5%
Demographic Insights: iFixit's target users are primarily males aged 18-44, reflecting a higher inclination towards DIY electronics repair among this demographic.
iFixit Socio-economic Profile
Household and Income Insights: iFixit users typically belong to households of 2-4 people with medium income levels, suggesting a price-conscious yet tech-savvy user base.
Educational and Employment Insights: The majority of iFixit users are employed full-time or are students with University or College level education, indicating a technically inclined user base.
iFixit Behavioral Insights
Interest-Based Insights: iFixit users are interested in technology, gadgets, and DIY projects, reflecting their passion for electronics repair and sustainability.
Technology and Social Media Usage: iFixit users are highly active on YouTube, Reddit, and Twitter, and primarily use desktop devices, showcasing their preference for detailed guides and community engagement.
iFixit Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Electronics Repair School | 15% | Electronics Repair, Training, Education |
Phone Repair Parts | 10% | Mobile Devices, Parts Supply, Wholesale |
DirectFix | 8.5% | Consumer Electronics, Repair Services, Mail-in Repair |