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iFixit Target Audience
User Segments
Age: 28
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree, Computer Science
Age: 35
Gender: Female
Occupation: Electrical Engineering Technician
Education: Associate Degree, Electrical Engineering Technology
Age: 22
Gender: Male
Occupation: University Student
Education: Bachelor's Degree, Information Technology (in progress)
Alex 'The Fixer' Chen
Goals
- Successfully repair all my own electronic devices to save money and extend their lifespan
- Learn new repair techniques and expand my technical skills beyond coding
- Contribute to a more sustainable tech ecosystem by reducing e-waste.
Pain Points
- Difficulty finding reliable and high-quality replacement parts for niche devices
- Lack of comprehensive, easy-to-follow repair guides for complex issues
- The planned obsolescence and un-repairable designs of modern electronics.
iFixit Geographic Distribution
Primarily US-centric with significant presence in North America and key European markets, reflecting their shipping and operational focus.
Top Countries
United States
Canada
United Kingdom
Germany
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Majority of users are in medium-income households of 2-4 people, aligning with personal device repair needs.
Employment Status
Income Distribution
Education Level
iFixit Behavior Analysis
Behavior Profile
Device Breakdown
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