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iFixit Target Audience
iFixit's target audience includes DIY enthusiasts, hobbyists, and individuals who prefer repairing their own electronics instead of replacing them. This audience is environmentally conscious, tech-savvy, and appreciates access to repair information and quality tools. They are active in the online community and seek information and support for their repair endeavors.
User Segments
iFixit Geographic Distribution
iFixit's user base is predominantly located in North America and Europe, with the United States being the largest market, followed by Canada and the United Kingdom.
Top Countries
United States
Canada
United Kingdom
Germany
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
iFixit users typically belong to households of 2-4 people with medium income levels, suggesting a price-conscious yet tech-savvy user base.
Employment Status
Income Distribution
Education Level
iFixit Behavior Analysis
Behavior Profile
Device Breakdown
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