Top Marketing Strategies for Florida Gateway College

Florida Gateway College User Persona

Name:

Ashley

Age :

18

Gender :

Female

Occupation :

Recent High School Graduate

Industry :

N/A

Education :

High School Diploma

Preferred platforms

GOALS

• Ashley wants to find an affordable college that allows her to explore different fields of study before committing to a major
• She is interested in online learning options to accommodate her part-time job and social life
• Ashley wants to connect with other students and feel a sense of belonging in her chosen program.

Frustrations

• Ashley feels overwhelmed by the thought of applying to colleges and figuring out financial aid
• She is worried about balancing work, school, and her social life
• Ashley is anxious about falling behind in her studies or choosing the wrong career path.

Name:

Mark

Age :

28

Gender :

Male

Occupation :

Retail Supervisor

Industry :

Retail

Education :

High School Diploma

Preferred platforms

GOALS

• Mark wants to transition into a more stable and fulfilling career with better earning potential
• He needs a flexible learning schedule that allows him to continue working full-time while attending classes
• Mark is looking for a program that provides industry-recognized certification and job placement assistance.

Frustrations

• Mark feels stuck in his current job and worries about his long-term career prospects
• He is concerned about the cost of tuition and the potential debt burden
• Mark struggles to find the time and energy to study after long working hours.

Name:

Susan

Age :

35

Gender :

Female

Occupation :

Homemaker

Industry :

N/A

Education :

Some College

Preferred platforms

GOALS

• Susan wants to return to college to finish her degree and pursue a career in a field she's passionate about
• She needs a supportive learning environment that caters to adult learners and offers childcare options
• Susan is looking for career counseling and networking opportunities to help her re-enter the workforce.

Frustrations

• Susan feels like she lacks the confidence and skills needed to succeed in college and the workplace
• She is concerned about juggling family responsibilities with the demands of school
• Susan is intimidated by the thought of competing with younger students for jobs and internships.

Florida Gateway College Geographic and Demographic Insights

Geographic Insights: Florida Gateway College primarily serves students in the United States, with a strong focus on the North Florida region. The remaining user base is internationally diverse, indicating potential for online program growth.

Demographic Insights: FGC attracts a diverse age range, with a slightly higher proportion of female students. The significant percentage of adult learners (25+) highlights the need for flexible learning options.

Florida Gateway College Socio-economic Profile

Household and Income Insights: FGC's target audience includes a mix of household sizes and income levels, reflecting the demographics of community college students.

Educational and Employment Insights: A large portion of FGC's student population are recent high school graduates or hold only a high school diploma, seeking higher education or entering the workforce.

Florida Gateway College Behavioral Insights

Interest-Based Insights: Prospective students show interest in local events, affordable entertainment, career advancement, online learning, community college news, and acquiring vocational skills.

Technology and Social Media Usage: Prospective students are active on social media platforms like Facebook, Youtube, and Instagram, primarily using desktops and Android devices.

Florida Gateway College Top Competitors