HumanN : Market and Competitor Analysis

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HumanN is a health and wellness company specializing in dietary supplements that utilize the power of nitric oxide to support various health needs. Their flagship product, SuperBeets, and other offerings focus on improving heart health, boosting energy, enhancing cognitive function, and promoting active lifestyles. HumanN emphasizes scientific research and offers a subscription program for convenient access to their products.

Company : HumanN

Industry : Health and WellnessDietary SupplementsNitric Oxide Products

Major Markets

United States

Canada

United Kingdom

Key Competitors

Thorne Research

Life Extension

Garden of Life

HumanN Key Value propositions

Science-Backed

Natural Ingredients

Heart Health

Increased Energy

HumanN Latest news

SuperBeets® by humann | Nitric Oxide Boosters & Beetroot Powders

Every product from humanN is made with the highest quality, clinically researched ingredients that have been rigorously tested and approved by our team of ...

humann | LinkedIn

humann | 3728 followers on LinkedIn. SuperBeets, the #1 Cardiologist Recommended Beet Brand for Cardiovascular Health Support. Powered by nature + science.

Top 7 Nitric Oxide Foods To Send Your Levels Soaring

NEW - SuperBeets Heart Chews Advanced with CoQ10 | Shop Now >>. NEW ... HumanN at the cell number used when signing up. Consent is not a condition ...

HumanN

HumanN, Austin, Texas. 23839 likes · 2366 talking about this. SuperBeets, the #1 Cardiologist Recommended Beet Brand for Cardiovascular Health Support.

HumanN SWOT Analysis

Strengths

Focus on nitric oxide with proven benefits.Use of natural ingredients appeals to health-conscious consumers.Subscription model encourages customer loyalty.

Weaknesses

Limited product range focused on specific health needs.Premium pricing may not be accessible to all.Reliance on online sales and marketing.

Opportunities

Expand product lines to address wider health concerns.Explore partnerships with healthcare professionals.Increase global reach through targeted marketing.

Threats

Competition from established players in the supplement market.Negative economic impacts on consumer spending.Changing regulations in the health and wellness industry.

Top Marketing Strategies for HumanN

Content Marketing and Influencer Partnerships

Create engaging content around nitric oxide benefits and health conditions, partnering with health and wellness influencers to reach a wider audience. This will increase brand awareness and establish HumanN as a thought leader in the space.

Targeted Advertising and Retargeting

Leverage data-driven advertising platforms to target individuals interested in health and wellness, focusing on keywords related to specific health concerns HumanN addresses. Implement retargeting campaigns to re-engage website visitors who showed interest in products.

Community Building and Loyalty Programs

Build a strong online community around HumanN products, fostering engagement through social media, forums, and events. Implement loyalty programs to reward repeat customers and encourage long-term engagement with the brand.

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HumanN User Persona

Name:

Susan Miller

Age :

55

Gender :

Female

Occupation :

Project Manager

Industry :

Technology

Education :

MBA, Marketing

Preferred platforms

GOALS

Maintain a healthy heart and blood pressure to reduce her risk of cardiovascular disease, a concern that runs in her family
Increase her energy levels and combat afternoon slumps to power through her demanding workdays and maintain a consistent exercise routine
Improve her sleep quality to wake up feeling refreshed and improve her overall cognitive function and focus.

Frustrations

Feeling constantly tired and lacking the energy to fully enjoy her evenings after work
Experiencing occasional spikes in blood pressure, which makes her anxious about her long-term health
Struggling to fall asleep and stay asleep, leading to brain fog and difficulty concentrating during the day.

Name:

David Chen

Age :

62

Gender :

Male

Occupation :

Retired Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

Improve and maintain his cardiovascular health now that he's entered retirement and has more time to focus on his well-being
Support healthy blood sugar levels to manage his pre-diabetic condition and reduce his reliance on medication in the future
Enhance his cognitive function and memory to stay sharp and engaged during his retirement years, pursuing new hobbies and interests.

Frustrations

Experiencing occasional forgetfulness and moments of brain fog, which worries him about potential cognitive decline
Feeling concerned about his family history of heart disease and wanting to be proactive about his own heart health
Noticing fluctuations in his energy levels throughout the day, making it difficult to stay active and engaged in his hobbies.

Name:

Emily Johnson

Age :

32

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Marketing

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Boost her energy levels and mental clarity to excel in her fast-paced marketing job and maintain a healthy work-life balance
Support her active lifestyle and improve her performance in recreational sports and fitness activities
Maintain a healthy immune system to avoid getting sick and missing work or social events, especially during busy periods.

Frustrations

Feeling drained and experiencing brain fog after long hours of working at a computer, impacting her productivity
Experiencing occasional digestive issues, which she suspects might be related to stress and her fast-paced lifestyle
Wanting to improve her endurance and stamina during workouts to reach her fitness goals faster and push her limits.

HumanN Geographic and Demographic Insights

Geographic Insights: HumanN's primary market is the United States, followed by Canada. Other significant markets include the United Kingdom, Australia, and Germany.

Top Countries

United States
60%
Canada
10%
United Kingdom
8%
Australia
7%
Germany
5%

Demographic Insights: HumanN's target audience consists of individuals aged 35 and above, with a higher representation of women. The brand appeals to those concerned about age-related health issues.

Age Distribution

Gender Distribution

HumanN Socio-economic Profile

Household and Income Insights: HumanN's target market typically falls within the middle-income bracket and includes households of 2-4 people, reflecting couples and small families.

Educational and Employment Insights: HumanN's target demographic is largely employed full-time and well-educated, with a majority having completed university or college.

Households Size

Income Distribution

Education Level

Employment Status

HumanN Behavioral Insights

Interest-Based Insights: Consumers interested in HumanN prioritize healthy eating, fitness, nutrition, and wellness, showing a preference for natural remedies and disease prevention.

Technology and Social Media Usage: HumanN's target audience are active social media users, particularly on Facebook, Instagram, and YouTube. They primarily use desktop and mobile devices.

Interests

healthy eatingfitnessnutritionwellnessdisease preventionlongevitynatural remedies

Device Breakdown

Social Media Usage

HumanN Top Competitors

Competitor	Estimated market share	Top domains
Thorne Research	35%	Vitamins & Supplements, Sports Nutrition, Medical Professionals
Life Extension	25.5%	Anti-Aging, Longevity Supplements, Health Information
Garden of Life	18.5%	Organic Supplements, Whole Food Nutrition, Vegan & Vegetarian

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