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HumanN is a health and wellness company specializing in dietary supplements that utilize the power of nitric oxide to support various health needs. Their flagship product, SuperBeets, and other offerings focus on improving heart health, boosting energy, enhancing cognitive function, and promoting active lifestyles. HumanN emphasizes scientific research and offers a subscription program for convenient access to their products.
Company : HumanN
Industry : Health and WellnessDietary SupplementsNitric Oxide Products
HumanN Key Value propositions
HumanN Latest news
SuperBeets® by humann | Nitric Oxide Boosters & Beetroot Powders
Every product from humanN is made with the highest quality, clinically researched ingredients that have been rigorously tested and approved by our team of ...
humann | LinkedIn
humann | 3728 followers on LinkedIn. SuperBeets, the #1 Cardiologist Recommended Beet Brand for Cardiovascular Health Support. Powered by nature + science.
Top 7 Nitric Oxide Foods To Send Your Levels Soaring
NEW - SuperBeets Heart Chews Advanced with CoQ10 | Shop Now >>. NEW ... HumanN at the cell number used when signing up. Consent is not a condition ...
HumanN
HumanN, Austin, Texas. 23839 likes · 2366 talking about this. SuperBeets, the #1 Cardiologist Recommended Beet Brand for Cardiovascular Health Support.
HumanN SWOT Analysis
Strengths
Focus on nitric oxide with proven benefits.Use of natural ingredients appeals to health-conscious consumers.Subscription model encourages customer loyalty.
Weaknesses
Limited product range focused on specific health needs.Premium pricing may not be accessible to all.Reliance on online sales and marketing.
Opportunities
Expand product lines to address wider health concerns.Explore partnerships with healthcare professionals.Increase global reach through targeted marketing.
Threats
Competition from established players in the supplement market.Negative economic impacts on consumer spending.Changing regulations in the health and wellness industry.
Top Marketing Strategies for HumanN
Targeted Advertising and Retargeting
Leverage data-driven advertising platforms to target individuals interested in health and wellness, focusing on keywords related to specific health concerns HumanN addresses. Implement retargeting campaigns to re-engage website visitors who showed interest in products.
HumanN User Persona
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HumanN Geographic and Demographic Insights
Geographic Insights: HumanN's primary market is the United States, followed by Canada. Other significant markets include the United Kingdom, Australia, and Germany.
United States
60%
Canada
10%
United Kingdom
8%
Australia
7%
Germany
5%
Demographic Insights: HumanN's target audience consists of individuals aged 35 and above, with a higher representation of women. The brand appeals to those concerned about age-related health issues.
HumanN Socio-economic Profile
Household and Income Insights: HumanN's target market typically falls within the middle-income bracket and includes households of 2-4 people, reflecting couples and small families.
Educational and Employment Insights: HumanN's target demographic is largely employed full-time and well-educated, with a majority having completed university or college.
HumanN Behavioral Insights
Interest-Based Insights: Consumers interested in HumanN prioritize healthy eating, fitness, nutrition, and wellness, showing a preference for natural remedies and disease prevention.
Technology and Social Media Usage: HumanN's target audience are active social media users, particularly on Facebook, Instagram, and YouTube. They primarily use desktop and mobile devices.
HumanN Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Thorne Research | 35% | Vitamins & Supplements, Sports Nutrition, Medical Professionals |
Life Extension | 25.5% | Anti-Aging, Longevity Supplements, Health Information |
Garden of Life | 18.5% | Organic Supplements, Whole Food Nutrition, Vegan & Vegetarian |