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Humann Target Audience

User Segments

Age: 58

Gender: Female

Occupation: Cardiologist

Education: Professional Degree, Medicine

Age: 52

Gender: Male

Occupation: Financial Advisor

Education: Master's Degree, Business Administration

Age: 47

Gender: Female

Occupation: University Professor

Education: Doctorate, Education

Dr. Eleanor Vance

Dr. Eleanor Vance

Age: 58
Gender: Female
Occupation: Cardiologist
Education: Professional Degree, Medicine
Industry: Healthcare
Channels: LinkedInYouTubeFacebook

Goals

  • To ensure my patients receive the best possible care by staying informed about innovative, evidence-based health solutions
  • To maintain my own high energy levels and cognitive sharpness to effectively manage my demanding professional and personal life
  • To contribute to a healthcare system that emphasizes preventive health and long-term well-being.

Pain Points

  • Lack of reliable, scientifically-backed information on new health supplements in the market
  • Limited time to thoroughly research and vet new products for personal use or patient recommendations
  • The increasing administrative burden in healthcare that detracts from direct patient care.

Humann Geographic Distribution

Predominantly focused on the North American market, especially the US, with a smaller presence in select English-speaking and Western European countries. Expansion opportunities exist globally.

Top Countries

United States flag

United States

85.5%
Canada flag

Canada

7%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

2.5%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Customers often reside in 1-2 person households with medium to high incomes, indicating discretionary spending on health. This reflects investment in personal well-being.

Employment Status

Income Distribution

Education Level

Humann Behavior Analysis

Behavior Profile

Seeking Natural Ways
Invest in Supplements
Science-Backed
Performance Enhancement
Proactive Health Management
Value Transparency
Conduct Research
Recurring Purchases
Brand Loyalty
Online Engagement
Health & Wellness Interest
Fitness & Exercise Interest
Longevity Research Interest
Sustainable Living Interest
Facebook User
YouTube User
LinkedIn User
Digital Savviness
Proactive Health
Quality Conscious

Device Breakdown

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