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Interplay Learning is a software-as-a-service (SaaS) company offering a virtual reality and online training platform for the skilled trades. Their platform, SkillMill, provides simulations, courses, and assessments to help individuals and businesses develop job-ready skills in various trades. Interplay Learning aims to address the skills gap and improve training outcomes in the skilled trades industry.
Company : Interplay Learning
Industry : Skilled TradesVR TrainingeLearning
Interplay Learning Key Value propositions
Interplay Learning Latest news
Interplay Learning | Online & VR Skilled Trades Training
Interplay Learning offers comprehensive, 3D and sim-based skilled trades training. Learn more about how our online courses help level up your techs' skills.
Blackboard, meet LTI Advantage!
Launch in New Window: Important! Do not check this box! Tool Provider URL: https://lti.interplaylearning.com/ltiv1p3/tool/content. Share Blackboard ...
R-22 Will Be Banned in 2020: What To Expect | Interplay
Aug 26, 2019 ... News of the ban will make it especially important that new and long-serving HVAC techs are fully trained on installing and servicing these ...
LTI 1.1 and LTI Advantage on Blackboard: What's in it for Me?
Adding content is faster and easier - The LTI Advantage tool contains a new user interface for selecting and adding Interplay learning content to your ...
Interplay Learning SWOT Analysis
Strengths
Innovative VR training platformStrong focus on skilled tradesLarge content library
Weaknesses
Dependence on technology adoptionPricing may be a barrierCompetition from traditional training
Opportunities
Expand to new trade verticalsPartnerships with industry associationsInternational market growth
Threats
Rapid technological advancementsEconomic downturn impacting tradesIncreased competition from other VR startups
Top Marketing Strategies for Interplay Learning
Personalized User Onboarding
This strategy helps new users quickly learn how to use SkillMill, increasing their engagement and retention. By providing tailored onboarding experiences, Interplay Learning can ensure users get the most out of their platform, leading to higher satisfaction and greater value perceived.
Interactive ROI Calculator
This tool helps potential customers quantify the benefits of using Interplay Learning, making their decision to invest easier. By showcasing the return on investment, Interplay Learning can demonstrate the financial value of their platform, increasing conversion rates and driving sales.
Content-Specific Call-to-Action Optimization
This strategy ensures that calls to action are relevant and compelling for each piece of content, leading to higher conversion rates. By tailoring CTAs to the specific content users are consuming, Interplay Learning can increase the likelihood that users will take the desired action, whether it's signing up for a trial or requesting a demo.
Interplay Learning User Persona
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Interplay Learning Geographic and Demographic Insights
Geographic Insights: Interplay Learning's primary market is the US, followed by Canada and the UK. This aligns with the demand for skilled trades in these regions.
United States
60%
Canada
10%
United Kingdom
8%
Australia
7%
Germany
5%
Demographic Insights: Interplay Learning's user base skews towards men aged 25-44. This reflects the demographics of the skilled trades industry.
Interplay Learning Socio-economic Profile
Household and Income Insights: The majority of users are in households of 2-4 people with medium income levels, reflecting typical working families.
Educational and Employment Insights: Most users are employed full-time or are business owners, with the majority having a high school or equivalent education level.
Interplay Learning Behavioral Insights
Interest-Based Insights: Users show interest in practical skills, technology, and industries related to home improvement and construction.
Technology and Social Media Usage: Users prefer YouTube, Facebook and LinkedIn for information. They primarily use desktops, followed by Android devices.
Interplay Learning Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Fortive | 40% | Industrial Technology, Field Service Management, Sensing & Instrumentation |
Bosch Training | 25% | |
NCCER | 15% | Construction Certification, Craft Training, Safety Training |