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Humanized CX Target Audience

User Segments

Age: 38

Gender: Female

Occupation: SME Owner & Marketing Director

Education: Master's Degree, Business Administration

Age: 45

Gender: Male

Occupation: CX Lead / Operations Manager

Education: Bachelor's Degree, Business Management

Age: 32

Gender: Female

Occupation: Independent CX Consultant

Education: Professional Degree, Marketing & CX

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: SME Owner & Marketing Director
Education: Master's Degree, Business Administration
Industry: Small Business
Channels: LinkedInYouTubeFacebook

Goals

  • Develop a highly customer-centric culture within her growing SME to drive sustainable growth
  • Implement practical CX strategies that deliver measurable ROI without requiring significant upfront investment
  • Empower her team with the knowledge and tools to consistently deliver exceptional customer experiences.

Pain Points

  • Lack of clear, actionable CX frameworks tailored for small businesses with limited resources
  • Difficulty in quantifying the direct financial impact of CX initiatives to secure internal buy-in
  • Finding reliable, affordable training that can upskill her team in customer experience best practices.

Humanized CX Geographic Distribution

Primarily UK-based, with strong engagement from the US, Canada, Australia, and India, indicating a global reach for CX-focused content.

Top Countries

United Kingdom flag

United Kingdom

40%
United States flag

United States

25%
Canada flag

Canada

10%
Australia flag

Australia

8%
India flag

India

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users are in 2-4 person households with medium to high incomes, reflecting professional and business owner demographics.

Employment Status

Income Distribution

Education Level

Humanized CX Behavior Analysis

Behavior Profile

LinkedIn
YouTube
Facebook
Desktop Usage
Online Learning
Professional Development
Networking
Self-improvement
Information Seeking
Problem Solving
Practical Application
Training
CX Improvement
Leadership
Team Empowerment
Content Consumption
Feedback Analysis
Proactive Approach
Reading Blogs
Resource Exploration

Device Breakdown

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