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Humanized CX

Humanized CX is a customer experience (CX) consultancy founded by Miles Thomas. It provides information, resources, and services designed to help SMEs improve their customer experience. The company emphasizes practical, accessible solutions and draws upon the founder's extensive experience in CX and customer service.

Company : Humanized CX

Industry : Customer ExperienceCustomer ServiceBusiness Consulting

Major Markets

United Kingdom flagUnited Kingdom
United States flagUnited States
Canada flagCanada

Key Competitors

Heart of the Customer
Client Heartbeat
Forrester

Humanized CX Key Value propositions

Practical CX Solutions
SME Focus
Actionable Advice
Experienced Founder

Humanized CX SWOT Analysis

Strengths

Niche focus on SMEsPractical, actionable adviceFounder's CX expertise

Weaknesses

Limited online presenceDependence on founder's reputationPotential lack of brand awareness

Opportunities

Expand digital marketing effortsDevelop scalable online resourcesPartner with complementary businesses

Threats

Competition from established CX firmsEconomic downturn impacting SME spendingRapid evolution of CX trends and technologies

Top Marketing Strategies for Humanized CX

Personalized User Onboarding

This strategy helps Humanized CX guide new customers through their platform, ensuring they understand its value and find the resources most relevant to them. This can increase engagement and user retention, leading to a higher conversion rate of free trial users to paying customers.

Content-Specific Call-to-Action Optimization

This strategy tailors the call to action on Humanized CX's content to align perfectly with the specific topic or resource being presented. By making it clear what the reader should do next, this strategy can effectively drive user actions, like signing up for a free trial or requesting a consultation.

Incentivized Onboarding Enhancement

This strategy motivates new users to complete their onboarding process by offering rewards or bonuses for completing certain steps. This approach can increase user engagement and encourage deeper exploration of Humanized CX's offerings, ultimately leading to higher user satisfaction and conversion rates.

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Humanized CX User Persona

Humanized CX Geographic and Demographic Insights

Geographic Insights: Humanized CX's primary market is the UK, followed by the US and Canada. Australia and India represent emerging markets.

Top Countries

  • United Kingdom flag

    United Kingdom

    60%

  • United States flag

    United States

    15%

  • Canada flag

    Canada

    10%

  • Australia flag

    Australia

    7.5%

  • India flag

    India

    7.5%

Demographic Insights: Humanized CX's target audience is primarily professionals aged 25-54, with a slight skew towards men. This aligns with decision-making roles in SMEs.

Age Distribution

Gender Distribution

Humanized CX Socio-economic Profile

Household and Income Insights: Target users typically fall within the middle-income bracket and have households of 2-4 people, reflecting established professionals.

Educational and Employment Insights: Humanized CX's audience is primarily employed full-time, likely in managerial roles. They are highly educated, with most having university or postgraduate degrees.

Households Size

Income Distribution

Education Level

Employment Status

Humanized CX Behavioral Insights

Interest-Based Insights: Users are interested in business management, customer service, marketing, technology, and leadership, reflecting their professional roles and desire for growth.

Technology and Social Media Usage: Users prefer LinkedIn, YouTube, and desktop devices, indicating a business-oriented approach to information consumption.

Interests

Business ManagementCustomer ServiceMarketingTechnologyLeadershipProductivityEntrepreneurship

Device Breakdown

Social Media Usage

Humanized CX Top Competitors

Competitor
Estimated market share
Top domains
Heart of the Customer35%Customer Experience, Employee Experience, Customer Insights
Client Heartbeat25%Customer Feedback, Customer Success, CX Management
Forrester15%Market Research, Business Technology, Marketing & Strategy

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