Improvizations : Market and Competitor Analysis

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Improvizations is a technology consulting firm specializing in UKG (Ultimate Kronos Group) workforce management solutions and Dell Boomi integration services. They offer a range of services including implementation, optimization, training, and support for various UKG products, such as Dimensions, Workforce Central, and Workforce Ready. Improvisations also partners with Zaddons to provide scheduling extensions for enhanced functionality.

Company : Improvizations

Industry : Workforce Management SoftwareHuman Resources TechnologyUKG Consulting

Major Markets

United States

Canada

United Kingdom

Key Competitors

NGA HR

OneSource Virtual

Alight Solutions

Improvizations Key Value propositions

UKG Optimization

Integration Services

Healthcare Solutions

Compliance Support

Improvizations Latest news

Change Management: Why Training is Critical to Your UKG ...

Jun 30, 2022 ... This reluctant to learn and adapt new technology can impede your UKG workforce outcomes. Improv can help. Connect with us today. Help is just a ...

Bryan deSilva - Improvizations | LinkedIn

The Backstory: Improv's New Training… By Bryan ... important, and well thought out, it doesn't hit the mark? ... Improvizations is partnering with UC Berkeley to ...

Q&A: "Do I Really Need a Dimensions Migration Assessment?"

Mar 24, 2023 ... ... important is it?" In today's blog, we're out ... new) or migration (Workforce ... improvizations.com or contact us at [email protected].

Bryan deSilva on LinkedIn: TreeTop Case Study

Jun 13, 2022 ... https://bit.ly/3OfMHrV #CaseStudy #Improv ... It's important to improve ... The Backstory: Improv's New Training for UKG (ADP and Kronos) Admins.

Improvizations SWOT Analysis

Strengths

UKG ExpertiseIndustry Specific SolutionsStrong Partnerships

Weaknesses

Limited Geographical ReachDependence on UKGPotential Competition from Larger Firms

Opportunities

Expand to New VerticalsDevelop Proprietary SolutionsStrategic Acquisitions

Threats

Technological AdvancementsEconomic DownturnChanges in UKG's Strategy

Top Marketing Strategies for Improvizations

Personalized User Onboarding

This strategy will ensure new customers feel welcome and get the most out of your UKG solutions, increasing adoption and satisfaction. It will also help reduce churn and maximize the value of your service.

Content-Specific Call-to-Action Optimization

By optimizing calls-to-action on your marketing content to be relevant to specific audiences and their needs, you can increase click-through rates and drive qualified leads. This will improve conversion rates and ultimately lead to more sales.

Enhanced Visual Guiding

This strategy will improve user experience and make it easier for potential customers to navigate your website and find the information they need. It will also help increase engagement and conversion rates, leading to more sign-ups and sales.

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Improvizations User Persona

Name:

Sarah Jones

Age :

42

Gender :

Female

Occupation :

HR Director

Industry :

Healthcare

Education :

Master's Degree, Human Resources Management

Preferred platforms

GOALS

Streamline the employee onboarding process to reduce paperwork and manual processes, leading to faster integration of new hires
Implement a robust talent management system within UKG to identify and develop high-potential employees, improving retention and internal mobility
Improve employee satisfaction by simplifying timekeeping and payroll processes, ensuring accurate and timely compensation

Frustrations

Dealing with frequent errors in time and attendance data, leading to payroll discrepancies and employee complaints
Struggling to generate comprehensive workforce reports from UKG, making it difficult to analyze labor costs and make informed decisions
Facing challenges in keeping up with the latest UKG updates and functionalities, resulting in underutilization of the system's capabilities

Name:

Mark Williams

Age :

38

Gender :

Male

Occupation :

IT Manager

Industry :

Manufacturing

Education :

Bachelor's Degree, Information Technology

Preferred platforms

GOALS

Integrate UKG seamlessly with other business systems, such as ERP and CRM, to create a unified data ecosystem
Enhance data security and compliance within the UKG system by implementing robust access controls and audit trails
Automate routine workforce management tasks, such as scheduling and reporting, to free up IT resources for strategic initiatives

Frustrations

Experiencing slow performance and system downtime with UKG, impacting employee productivity and business operations
Finding it difficult to customize UKG to meet the specific needs of the manufacturing industry, requiring workarounds and manual interventions
Lacking access to reliable technical support for UKG, leading to delays in issue resolution and system optimization

Name:

Emily Chen

Age :

35

Gender :

Female

Occupation :

Payroll Manager

Industry :

Retail

Education :

Bachelor's Degree, Accounting

Preferred platforms

GOALS

Ensure accurate and timely payroll processing for a large and distributed hourly workforce, minimizing errors and compliance risks
Implement a mobile-friendly timekeeping solution for employees to clock in/out and track time off requests, improving efficiency and convenience
Leverage UKG analytics to identify trends in labor costs and forecast future staffing needs, optimizing workforce planning and budgeting

Frustrations

Dealing with complex union rules and overtime regulations within UKG, leading to potential payroll errors and compliance violations
Managing employee time off requests and absences manually, creating administrative burdens and potential conflicts
Facing difficulties in integrating UKG with third-party payroll systems, resulting in data discrepancies and reconciliation challenges

Improvizations Geographic and Demographic Insights

Geographic Insights: The United States and Canada represent the largest markets for Improvisations, followed by the United Kingdom, Australia, and Germany.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: Improvizations' target audience is primarily professionals aged 35-44, with a slightly higher representation of males. This aligns with the demographics of decision-makers in HR and IT.

Age Distribution

Gender Distribution

Improvizations Socio-economic Profile

Household and Income Insights: The majority of target users fall within the middle-income bracket and have an average household size of 2-4 people.

Educational and Employment Insights: Most target users are full-time employees with a university or college degree, reflecting the specialized knowledge required in their roles.

Households Size

Income Distribution

Education Level

Employment Status

Improvizations Behavioral Insights

Interest-Based Insights: Target users show interest in business management, technology, HR, cloud computing, data analytics, cybersecurity, and project management.

Technology and Social Media Usage: Users primarily leverage LinkedIn for professional networking, while Youtube and Twitter are also popular. Desktop usage dominates.

Interests

TechnologyBusiness ManagementHuman ResourcesCloud ComputingData AnalyticsCyber SecurityProject Management

Device Breakdown

Social Media Usage

Improvizations Top Competitors

Competitor	Estimated market share	Top domains
NGA HR	35%	HR Outsourcing, Payroll Services, Talent Management
OneSource Virtual	25%	Workday Consulting, Cloud Payroll, HR Technology
Alight Solutions	20%	Benefits Administration, HR Business Process Outsourcing, Retirement Solutions

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