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Major Markets
United States
Canada
United KingdomKey Competitors
Improvizations Top Products
Brand Positioning
Improvizations positions itself as the expert UKG partner, specializing in optimizing workforce management for higher efficiency and compliance, offering tailored support and custom solutions.
Customer Sentiments
Customer sentiment is likely positive, as the company emphasizes a client-centric approach aiming for 'WOW!' experiences, focusing on understanding unique business processes and delivering customized, high-quality solutions.
Improvizations Key Value Propositions
Improvizations enables organizations to maximize their UKG investment through expert consulting, implementation, and optimization, leading to streamlined workflows, reduced costs, and improved business outcomes. They achieve this by providing tailored solutions, process automation, and ongoing support for UKG Workforce Central and UKG PRO WFM platforms.
Improvizations SWOT Analysis
Strengths
Deep UKG expertise and certification.
Strong client-centric approach.
Comprehensive service offerings.
Weaknesses
Potential reliance on UKG ecosystem.
Brand awareness might be regional.
Limited direct product offerings.
Opportunities
Growing demand for WFM optimization.
Expansion into new industries.
Strategic partnerships for broader reach.
Threats
Competition from larger consultancies.
Changes in UKG platform strategy.
Talent acquisition and retention challenges.
Market Growth Stage
Pace of Market Growth
Improvizations Target Audience
Geographic Insights
Improvizations primarily targets the US market, with minor presence in Canada and emerging interest in other developed economies.
Top Countries
United States
95% market share
Canada
3% market share
United Kingdom
0.8% market share
Australia
0.7% market share
Germany
0.5% market share
Improvizations Audience Segments
HR/IT/Business Leader - UKG Users
35-55 years
Male • Female
USA • Canada • UK
UKG Systems Administrator
28-45 years
Male • Female
USA • Global
Operations/Finance Executive
40-60 years
Male • Female
USA • Global
IT/HR Project Manager
30-50 years
Male • Female
USA • Global
Payroll/HR Strategist
35-55 years
Male • Female
USA • Global
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Improvizations
Interactive ROI Calculator
Create an interactive ROI calculator on Improvizations' website. This tool will allow potential clients to input their current UKG usage data and see projected cost savings and efficiency gains achievable with Improvizations' services, helping demonstrate tangible value and encourage engagement.
Learn moreProduct Utilization Playbooks
Develop and provide product utilization playbooks specifically tailored to UKG WFC and UKG PRO WFM (Dimensions). These playbooks will guide clients on maximizing their UKG platform's features and benefits, showcasing Improvizations' expertise and driving adoption of their support services.
Learn morePersonalized User Onboarding
Implement a personalized onboarding process for new Improvizations clients, focusing on their specific UKG platform and challenges. This tailored approach will ensure a smooth and effective introduction to Improvizations' services, fostering long-term client relationships and maximizing customer lifetime value.
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