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Alza.cz
CZC.cz
Datart.cz
Top Marketing Channels
Alza.cz
- Online Advertising
- Examples: Google Ads, Facebook Ads, Product Listing Ads
- Campaigns: Seasonal Sales Campaigns, Brand Awareness Campaigns, Retargeting Campaigns
- Content Marketing
- Examples: Tech reviews on blog, How-to guides on YouTube, Product comparison articles
- Campaigns: AlzaTech Reviews, Expert Buying Guides, Smart Home Solutions
- Social Media Marketing
- Examples: Facebook posts, Instagram stories, YouTube video ads
- Campaigns: New Product Launches, Daily Deals Promotion, User-Generated Content Contests
Top Sales Channels
- E-commerce Website
- Main product pages, Category landing pages, Deal of the Day section
- Black Friday Sales, Alza Days Discounts, Christmas Shopping Event
- Physical Stores/Showrooms
- Prague flagship store, Brno showroom, Pickup points
- In-Store Exclusive Deals, Click & Collect Promotions, Experiential Product Demos
- Mobile App
- App-exclusive deals, Push notifications, Personalized recommendations
- App-Only Flash Sales, Loyalty Program Bonuses, Express Checkout
HPmarket.cz SWOT Analysis
Strengths
Dominant market leader
Extensive product range beyond IT