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Alza.cz
CZC.cz
Datart.cz
Top Marketing Channels
Alza.cz
- Online Advertising
- Examples: Google Ads, Facebook Ads, Product Listing Ads
- Campaigns: Seasonal Sales Campaigns, Brand Awareness Campaigns, Retargeting Campaigns
- Content Marketing
- Examples: Tech reviews on blog, How-to guides on YouTube, Product comparison articles
- Campaigns: AlzaTech Reviews, Expert Buying Guides, Smart Home Solutions
- Social Media Marketing
- Examples: Facebook posts, Instagram stories, YouTube video ads
- Campaigns: New Product Launches, Daily Deals Promotion, User-Generated Content Contests
Top Sales Channels
- E-commerce Website
- Main product pages, Category landing pages, Deal of the Day section
- Black Friday Sales, Alza Days Discounts, Christmas Shopping Event
- Physical Stores/Showrooms
- Prague flagship store, Brno showroom, Pickup points
- In-Store Exclusive Deals, Click & Collect Promotions, Experiential Product Demos
- Mobile App
- App-exclusive deals, Push notifications, Personalized recommendations
- App-Only Flash Sales, Loyalty Program Bonuses, Express Checkout
HPmarket.cz SWOT Analysis
Strengths
Dominant market leader
Extensive product range beyond IT
Strong logistics and delivery network
Highly recognized brand in CZ/SK
Weaknesses
Can be perceived as less specialized in specific IT segments
Customer service might be less personalized due to scale
Higher overheads due to large infrastructure
Opportunities
Expansion into new product categories
Further development of B2B services
International expansion beyond CZ/SK
Threats
Intense competition from smaller
specialized retailers
Rapid changes in consumer electronics market
Economic downturn impacting consumer spending
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