HAY (How Are You) Competitor Insights

Major Markets

United States

India

United Kingdom

Key Competitors

Culture Amp

Glint (LinkedIn)

Top Marketing Channels

Culture Amp

Content Marketing
Examples: Blog posts on employee engagement, whitepapers on performance management, webinars on HR trends
Campaigns: Employee Experience Summit, The Culture First Podcast, DEI Resource Hub

Social Media Marketing
Examples: LinkedIn thought leadership posts, Twitter discussions on HR tech, YouTube interviews with HR leaders
Campaigns: #CultureFirst, Future of Work Series, Employee Feedback Best Practices

Partnerships & Integrations
Examples: Integrations with HRIS systems, partnerships with HR consulting firms, joint webinars with complementary software providers
Campaigns: HR Tech Partner Program, Culture Amp API Solutions, Strategic Alliance Initiative

Direct Sales
Enterprise sales team, BDR outreach, personalized demos
Enterprise Solutions Consultation, Strategic Account Engagement, ROI Analysis for HR Leaders

Conferences & Events
Exhibiting at HR Tech Conference, hosting regional user meetups, sponsoring industry forums
HR Tech Live Demos, Culture First Roadshow, Building a Culture of Feedback Workshop

Strong brand recognition

comprehensive platform covering multiple HR domains

large customer base.

Potentially higher cost for smaller businesses

complex feature set might overwhelm new users

reliance on enterprise sales cycles.

Expansion into new geographic markets

development of AI-driven predictive analytics

targeting specific industry verticals.

Increased competition from niche HR tech providers

data privacy regulations

economic downturn impacting HR budgets.