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Culture Amp
Glint (LinkedIn)
Top Marketing Channels
Culture Amp
- Content Marketing
- Examples: Blog posts on employee engagement, whitepapers on performance management, webinars on HR trends
- Campaigns: Employee Experience Summit, The Culture First Podcast, DEI Resource Hub
- Social Media Marketing
- Examples: LinkedIn thought leadership posts, Twitter discussions on HR tech, YouTube interviews with HR leaders
- Campaigns: #CultureFirst, Future of Work Series, Employee Feedback Best Practices
- Partnerships & Integrations
- Examples: Integrations with HRIS systems, partnerships with HR consulting firms, joint webinars with complementary software providers
- Campaigns: HR Tech Partner Program, Culture Amp API Solutions, Strategic Alliance Initiative
Top Sales Channels
- Direct Sales
- Enterprise sales team, BDR outreach, personalized demos
- Enterprise Solutions Consultation, Strategic Account Engagement, ROI Analysis for HR Leaders
- Inbound Sales
- Website demo requests, content download follow-ups, free trial sign-ups
- Discover Culture Amp Demo, HR Leader's Starter Pack, Engage Your Team Now
- Conferences & Events
- Exhibiting at HR Tech Conference, hosting regional user meetups, sponsoring industry forums
- HR Tech Live Demos, Culture First Roadshow, Building a Culture of Feedback Workshop