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The target audience is primarily software companies and IT departments. They specifically target Engineering Managers, CEOs of Software Companies, HR Personnel in IT, and individual developers. The company's focus on team dynamics and developer wellbeing suggests they cater to organizations valuing a positive and productive work environment.
The target market shows a preference for English speaking and tech-forward countries. The United States and India hold the largest market share, potentially due to the high concentration of software companies.
United States
India
United Kingdom
Canada
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
The target users are mostly from dual-income households with 2-4 members, reflective of professionals in their prime earning years.
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