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City of Minnetonka
City of St. Louis Park
Top Marketing Channels
City of Minnetonka
- Website & Digital Platforms
- Examples: minnetonkamn.gov, online forms, e-newsletters
- Campaigns: New Resident Welcome Series, Minnetonka in Motion, Public Hearing Notifications
- Social Media
- Examples: Facebook, Twitter, Instagram
- Campaigns: Minnetonka Monday Spotlights, Event Promotion (e.g., Summer Concert Series), Public Safety Announcements
- Community Outreach & Events
- Examples: Town Hall Meetings, Community Festivals, Farmers Markets
- Campaigns: Engage Minnetonka, Citizen Academy, Green Minnetonka Initiative
Top Sales Channels
- Online Service Portals
- online bill pay, permit applications, service request forms
- Go Paperless Campaign, Apply Online for Permits, Report an Issue Easily
- In-person Service Desks
- City Hall customer service, Public Works desk, Police Department front desk
- Meet Your City Staff, Drive-Through Services, Senior Assistance Program
- Phone & Email Hotlines
- non-emergency police line, public works hotline, general info email
- 24/7 Citizen Support, Direct Department Contact, Information Request Line
City of Hopkins SWOT Analysis
Strengths
Well-established digital presence
variety of online services
active community engagement programs.
Weaknesses
Potential for information overload on website
reliance on digital literacy for service access
slower response times for certain inquiries.
Opportunities
Enhance mobile app functionalities
integrate AI chatbots for instant support
expand virtual public meetings.
Threats
Cybersecurity risks
declining public participation in traditional channels
competition from private service providers.
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