Top Marketing Strategies for Housemates

Housemates User Persona

Name:

Dr. Emily Carter

Age :

42

Gender :

Female

Occupation :

Director of Student Housing

Industry :

Higher Education

Education :

PhD, Education Management

Preferred platforms

GOALS

• Streamline the student housing application and placement process for both staff and students
• Improve student satisfaction with the housing process and accommodation options
• Secure partnerships with reputable housing providers to expand accommodation choices

Frustrations

• Dealing with outdated housing application systems and manual processes
• Handling a high volume of student inquiries and complaints during peak seasons
• Struggling to find suitable and affordable accommodation options for all students

Name:

Mark Williams

Age :

28

Gender :

Male

Occupation :

Product Manager

Industry :

EdTech

Education :

Masters, Business Administration

Preferred platforms

GOALS

• Integrate Housemates' API into our existing platform to offer a seamless housing booking experience
• Increase user engagement and retention by providing valuable student services like accommodation
• Generate new revenue streams through commissions or partnerships with student housing providers

Frustrations

• Facing challenges in finding reliable technology partners who understand the student housing market
• Managing integration complexities and ensuring data security and privacy
• Educating the target audience about the benefits of an integrated housing solution

Name:

Sarah Lee

Age :

35

Gender :

Female

Occupation :

Business Development Manager

Industry :

Travel

Education :

Bachelor, Business Administration

Preferred platforms

GOALS

• Expand our service offerings to include student accommodation packages for international students
• Collaborate with Housemates to offer bundled deals and discounts for students booking flights and accommodation
• Increase brand visibility and reach among the student demographic through targeted marketing campaigns

Frustrations

• Encountering difficulties in navigating the fragmented student housing market in new destinations
• Struggling to build trust and credibility among student travelers
• Dealing with the logistical challenges of managing accommodation bookings across different countries

Housemates Geographic and Demographic Insights

Geographic Insights: Housemates' top markets are English-speaking countries with large student populations. The UK and US are dominant, followed by Canada, Australia, and Germany.

Demographic Insights: Housemates primarily targets the 18-24 age group (60%) reflecting its focus on student accommodation. The platform appeals equally to both genders.

Housemates Socio-economic Profile

Household and Income Insights: The majority of Housemates' target users live in households of 3-4 people, likely shared student accommodation. The income distribution skews towards Low and Medium levels.

Educational and Employment Insights: As expected, 80% of Housemates' target users are in University or College, highlighting its student-centric focus. The platform also attracts recent graduates (10%).

Housemates Behavioral Insights

Interest-Based Insights: Housemates' target audience is interested in Technology, Education, Travel, Real Estate, Business Management, Marketing, and Finance.

Technology and Social Media Usage: Users favor desktop devices (70%) and engage most with LinkedIn and Twitter, reflecting the B2B nature of the platform.

Housemates Top Competitors