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Housemates.io Target Audience

User Segments

Age: 28

Gender: Male

Occupation: Product Manager

Education: Master's Degree, Business Administration

Age: 25

Gender: Female

Occupation: Marketing Specialist

Education: Bachelor's Degree, Marketing

Age: 32

Gender: Male

Occupation: CEO/Founder

Education: Master's Degree, Computer Science

Innovator Alex

Innovator Alex

Age: 28
Gender: Male
Occupation: Product Manager
Education: Master's Degree, Business Administration
Industry: Technology
Channels: LinkedInYouTubeReddit

Goals

  • To drive successful product launches that exceed market expectations
  • To continuously learn and apply cutting-edge technological advancements
  • To expand professional network and find collaboration opportunities.

Pain Points

  • Lack of clear product vision or strategy from leadership
  • Difficulty in aligning cross-functional teams and securing resources
  • Slow decision-making processes hindering innovation speed.

Housemates.io Geographic Distribution

Housemates.io primarily targets the UK and US, with significant presence in Canada, Australia, and Germany, indicating an English-speaking market focus.

Top Countries

United Kingdom flag

United Kingdom

40%
United States flag

United States

30%
Canada flag

Canada

10%
Australia flag

Australia

8%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are primarily seeking shared living arrangements (3-4 housemates) and are in the medium income bracket, indicating a focus on affordability.

Employment Status

Income Distribution

Education Level

Housemates.io Behavior Analysis

Behavior Profile

Online Shopping
Tech Gadgets
Sustainability
Home Decor
Travel
Social Media Engagement
Digital Savviness
Online Search
YouTube Usage
Instagram Usage
Desktop Users
Android Users
Community Building
Information Seeking
Research-Oriented
Peer Interaction
Content Consumption
Privacy Concerns

Device Breakdown

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