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City of Hopkins Target Audience
User Segments
Age: 45
Gender: Female
Occupation: Healthcare Administrator
Education: Master's Degree
Age: 68
Gender: Male
Occupation: Retired Educator
Education: Bachelor's Degree
Age: 38
Gender: Female
Occupation: Marketing Manager
Education: Bachelor's Degree
Community-Minded Professional
Age: 45
Gender: Female
Occupation: Healthcare Administrator
Education: Master's Degree
Industry: Healthcare
Channels: FacebookLinkedInYouTube
Goals
- Stay informed about local governance and city initiatives to contribute to community well-being
- Efficiently access city services and resources for her family's needs
- Connect with local community events and activities for enrichment and engagement.
Pain Points
- Difficulty finding specific information on the city website quickly
- Lack of streamlined processes for reporting non-emergency issues
- Limited opportunities for direct interaction with city officials or community leaders.
City of Hopkins Geographic Distribution
The primary user base is overwhelmingly located within the United States, specifically the city of Hopkins, MN, reflecting its local government function.
Top Countries
United States
99.8%
Canada
0.1%
Mexico
0%
United Kingdom
0%
Germany
0%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are predominantly medium-income households, with 3-4 person households being the most common, indicating families and couples.
Employment Status
Income Distribution
Education Level
City of Hopkins Behavior Analysis
Behavior Profile
Civic Engagement
Online Bill Pay
Community Events
Information Seeking
Reporting Issues
Transparency
Local News
Mobile Access
Social Media Use
Recreation
Arts
Job Seeking
Volunteerism
Navigation
Updates
Customer Service
Public Safety
Urban Development
Family Activities
Home Improvement
Device Breakdown
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