SELVAS BLV Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Freedom Scientific

HumanWare

Top Marketing Channels

Freedom Scientific

Content Marketing
Examples: Blog posts, White papers, Case studies
Campaigns: JAWS for Windows Accessibility Blog, Focus Blue Product Guides, Assistive Technology Success Stories

Social Media Marketing
Examples: Facebook posts, Twitter updates, LinkedIn company page
Campaigns: Accessibility Awareness Month campaign, Product Feature Spotlight, User Testimonial Series

Email Marketing
Examples: Product newsletters, Webinar invitations, Software update announcements
Campaigns: New Product Launch Alert, Summer Sale Campaign, Free Webinar Series: Master Your AT

Authorized Dealers/Resellers
Local AT dealers, Educational technology suppliers, Government contractors
Dealer Partner Promotion, Educational Institution Purchasing Program, Vocational Rehab Special Pricing

Participation in Trade Shows/Conferences
Exhibition booths, Product demonstrations, On-site sales
CSUN Assistive Technology Conference Demo, ACB National Convention Special Offers, NFB National Convention Product Showcase

Strong brand recognition

Extensive product portfolio including screen readers and Braille displays

Large established user base.

Potentially high price points

Complexity of some software products

Reliance on Windows OS for key products.

Expand into mobile accessibility solutions

Develop more cloud-based services

Partner with mainstream tech companies for integrations.

Emergence of open-source accessibility tools

Increased competition from global manufacturers

Changes in government funding for assistive technology.