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SELVAS BLV Target Audience

User Segments

Age: 17

Gender: Female

Occupation: High School Student

Education: High School

Age: 20

Gender: Male

Occupation: University Student

Education: Associate Degree

Age: 23

Gender: Female

Occupation: Graduate Student

Education: Bachelor's Degree

Maya Singh

Maya Singh

Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Industry: Education
Channels: YouTubeInstagramTikTok

Goals

  • Excel academically and achieve good grades to get into a good university
  • Become more independent in her studies and daily tasks using assistive technology
  • Connect with peers and participate fully in school activities and social life.

Pain Points

  • Difficulty accessing standard learning materials and digital content independently
  • Limited availability of appropriate assistive technology that is user-friendly and portable
  • Feeling isolated or misunderstood due to her visual impairment in a general education setting.

SELVAS BLV Geographic Distribution

The primary market is the United States, followed by Canada, UK, Australia, and Germany, indicating a strong presence in North America and established European/Oceania markets for assistive technology.

Top Countries

United States flag

United States

65%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users are often in smaller households (1-4 members) with medium to high incomes, supporting purchase of high-cost assistive tech.

Employment Status

Income Distribution

Education Level

SELVAS BLV Behavior Analysis

Behavior Profile

Learning
Productivity
Independence
Digital Interaction
Community Engagement
Online Resources
Information Access
Technology Adoption
Social Media Usage
Content Consumption
Problem Solving
Networking
Research
Upgrade Behavior
Loyalty
Advocacy
Self-Improvement
Travel
Remote Work
Online Learning

Device Breakdown

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