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WayUp

Symplicity

Top Marketing Channels

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  • Content Marketing
  • Examples: Blog posts on career advice, student success stories, employer guides
  • Campaigns: Career Readiness Series, Employer Best Practices, Student Spotlight
  • Social Media Marketing
  • Examples: LinkedIn for employer outreach, Instagram for student engagement, Facebook groups for universities
  • Campaigns: Internship Hunt 2024, Graduate Success Stories, #HireOurStudents
  • Email Marketing
  • Examples: Weekly job alerts for students, newsletters for career services, updates for employers
  • Campaigns: New Opportunities Digest, Employer Hiring Trends, Career Fair Reminders

Top Sales Channels

  • Direct Sales
  • Sales team outreach to universities, enterprise sales to large companies, presentations to career services departments
  • University Partnership Program, Enterprise Recruitment Solutions, Career Services Onboarding
  • Partnerships
  • Collaborations with university career services, integrations with HRIS systems, partnerships with student organizations
  • Preferred University Partner, HR Tech Alliance, Student Org Engagement Program
  • Online Platform Subscriptions
  • Premium employer accounts, career services management tools, recruitment analytics dashboards
  • Employer Growth Plan, Career Center Pro, Data-Driven Hiring

HelloHive SWOT Analysis

Strengths

Strong network of universities and students

established brand recognition

comprehensive platform for career services.

Weaknesses

Potential for feature bloat

reliance on university relationships

perceived as a general job board.

Opportunities

Expand into international markets

offer more specialized industry-specific solutions

enhance AI-driven job matching.

Threats

Emergence of niche recruitment platforms

changes in university recruitment strategies

competition from large job boards.

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