GOALS

• Develop and implement a comprehensive social media strategy to increase brand awareness and engagement among target customers by creating high-quality content, running targeted ad campaigns, and collaborating with influencers
• Optimize the website for search engines to drive organic traffic and generate leads through keyword research, on-page optimization, and content marketing
• Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven decisions by using analytics tools to monitor website traffic, social media engagement, and online sales.

Frustrations

• Limited budget for online marketing and advertising making it challenging to compete with larger retailers
• Keeping up with the constantly evolving digital marketing landscape and adapting strategies accordingly
• Measuring the ROI of online marketing efforts and proving their value to management can be difficult.

GOALS

• Improve the efficiency of the sales process by implementing a CRM system to track customer interactions, manage leads, and automate follow-ups
• Enhance employee training and development programs to empower staff with the skills and knowledge needed to succeed in a digital-first retail environment by providing online training modules, in-person workshops, and opportunities for professional development
• Expand the store's online presence to reach new customers in surrounding areas through targeted advertising campaigns, local SEO optimization, and partnerships with complementary businesses.

Frustrations

• Resistance from some employees to adapt to new technologies and processes, particularly older staff members
• Balancing the demands of managing a physical store with the growing importance of online operations
• Finding and retaining skilled employees who are proficient in both traditional retail and e-commerce.