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Business and Product Insights
Product Portfolio
Kupuna Smiles Program
Oral Health & Wellness Services
Dentist by One Program
Hawaii Dental Service Key Value Propositions
HDS offers the largest dental network in Hawaii with over 95% of licensed dentists, ensuring unparalleled access and convenience. They provide cost-effective, flexible dental plans backed by local customer service and efficient digital tools for seamless benefit management.
Hawaii Dental Service Brand Positioning
Hawaii Dental Service (HDS) positions itself as Hawaii's trusted, largest, and most accessible local dental benefits provider, deeply rooted in community health and offering comprehensive, technology-driven solutions for diverse customer segments.
Top Competitors
HMSA
UnitedHealthcare Dental
Aetna Dental
Customer Sentiments
Customer sentiment appears positive, as evidenced by HDS's long-standing presence, extensive network, and emphasis on local support and affordable plans. The focus on convenience, efficiency, and community involvement likely resonates well with its target audiences.
Actionable Insights
Clearly communicate specific pricing structures and tailor messaging to highlight the value proposition for each target persona, leveraging digital channels.
Products and Features
Kupuna Smiles Program - Product Description
The Kupuna Smiles program by Hawaii Dental Service (HDS) is designed to provide affordable dental care to Hawaii residents aged 65 and older. This program aims to address the challenges faced by seniors in accessing dental services, particularly given that Medicare does not typically cover routine dental care. Key features of the Kupuna Smiles program include discounted dental services from participating HDS dentists, no annual maximums, and no deductibles. It offers a clear, fixed price list for common procedures like exams, cleanings, fillings, extractions, and dentures, ensuring transparency and predictability in costs for seniors. Enrollment in the program is free, and it is available to both HDS members and non-members, significantly broadening its reach and impact.
Pros
- The program offers significant cost savings for seniors aged 65 and older on essential dental services
- It provides transparency with a clear, fixed price list for common procedures, eliminating financial surprises
- Enrollment is free and open to both HDS members and non-members, making it highly accessible to a wider senior population.
Cons
- The program's reach is limited to participating HDS dentists, which might restrict choices for some seniors
- While it covers common procedures, it might not include all specialized dental treatments
- The program's success is highly dependent on seniors being aware of and understanding the benefits, which might require extensive outreach.
Alternatives
- Seniors could explore private dental insurance plans specifically designed for older adults that offer broader coverage
- Medicaid and other state-sponsored programs might provide dental benefits for low-income seniors in Hawaii
- Some dental schools or community clinics offer reduced-cost services as an alternative to traditional private practice.
Company Updates
Latest Events at Hawaii Dental Service
Hawaii Dental Service
Access to the HDS Member, Provider, Employer, and Broker portals will be limited during this time. ... News · Sponsorships · Holidays · Site Support · FAQ · Oral ...
View source2019 Open Enrollment Informational Session For Active Employees
Apr 30, 2019 ... Insurance Company. Page 43. New life insurance carrier. Minnesota Life ... Phone line is closed major holidays (New Year's Day, Easter ...
View sourceFind a Dentist | HDS
Hawaii Dental Service is a part of Delta Dental Plans Association. Through our national network of Delta Dental companies, we offer dental coverage in all 50 ...
View sourceDCCA NEWS RELEASE: BEWARE OF ... - Governor Josh Green, M.D.
DCCA NEWS RELEASE: BEWARE OF SCAM PHONE CALLS TARGETING LICENSES OF DENTISTS AND OTHER MEDICAL PROFESSIONALS. Posted on Mar 31, 2025 in Latest Department ...
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