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Hawaii Dental Service Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Small Business Owner

Education: Bachelor's Degree in Business Administration

Age: 38

Gender: Male

Occupation: HR Manager

Education: Master's Degree in Human Resources

Age: 50

Gender: Female

Occupation: Employee Benefits Consultant

Education: Bachelor's Degree in Finance

Sarah Chen

Sarah Chen

Age: 42
Gender: Female
Occupation: Small Business Owner
Education: Bachelor's Degree in Business Administration
Industry: Retail
Channels: LinkedInFacebookYouTube

Goals

  • To provide comprehensive, cost-effective dental benefits that contribute to employee satisfaction and retention
  • To minimize administrative burden associated with managing employee benefits
  • To ensure employees have access to a wide network of quality dental professionals.

Pain Points

  • Difficulty navigating complex insurance plans and pricing structures
  • Lack of readily available local support for benefit administration questions
  • Ensuring benefits meet the diverse oral health needs of a growing workforce.

Hawaii Dental Service Geographic Distribution

Primarily focused on Hawaii, Guam, and Saipan, with broader reach across the US due to Delta Dental affiliation, serving predominantly domestic markets.

Top Countries

United States flag

United States

90%
Guam flag

Guam

4%
Northern Mariana Islands flag

Northern Mariana Islands

3%
Puerto Rico flag

Puerto Rico

1.5%
Canada flag

Canada

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

HDS caters to a mix of household sizes, with a strong focus on medium to high-income individuals and families seeking comprehensive dental plans.

Employment Status

Income Distribution

Education Level

Hawaii Dental Service Behavior Analysis

Behavior Profile

Online Portals
Digital Tools
Convenience
Accessibility
Claims Submission
Network Access
Customer Service
Tracking Benefits
SMILEPerks
Virtual Visits
Social Media
Facebook
LinkedIn
YouTube
Health-Conscious
Proactive
Seeking Information
Community Involvement
Loyalty
Referral

Device Breakdown

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