Hawaii Dental Service Competitor Insights

Major Markets

United States

Guam

Northern Mariana Islands

Key Competitors

HMSA

UnitedHealthcare Dental

Top Marketing Channels

HMSA

Digital Advertising
Examples: Google Search Ads for 'HMSA dental plans', Banner ads on local Hawaii news sites, Social media ads targeting Hawaii residents
Campaigns: HMSA Dental Enrollment Drive, Healthy Hawaii Families Campaign, Get Covered with HMSA

Content Marketing
Examples: Blog posts on oral health tips, Informational articles on understanding dental benefits, YouTube videos explaining plan options
Campaigns: Oral Health Matters Series, Your Dental Benefits Explained, Wellness Wednesdays

Community Engagement & Sponsorships
Examples: Sponsoring local health fairs, Partnerships with community organizations for health education, Participating in local events and parades
Campaigns: HMSA Community Wellness Program, Healthy Kids, Healthy Smiles, Partnering for a Healthier Hawaii

Direct Sales via Website
Online plan comparison tools, Secure online application portals, Live chat support for sales inquiries
Enroll Online Today, Instant Quote & Apply, Digital Enrollment Express

Employer Group Sales Team
Dedicated sales representatives for large businesses, Custom benefit package consultations, On-site employer presentations
Workplace Wellness Solutions, Benefit Solutions for Your Business, Group Enrollment Drive

Broker & Agent Network
Providing sales kits and training to independent brokers, Broker portals for quoting and enrollment, Co-marketing with key agency partners
Broker Partner Program, Agent Advantage Initiative, Grow with HMSA

Strong brand recognition in Hawaii

Established network of healthcare providers including dental

Diverse portfolio of health and dental insurance products.

May not have as specialized a focus on dental as HDS

Potentially broader and less localized customer service for dental specific issues

Complexities of managing multiple insurance lines could dilute dental focus.

Cross-selling dental plans to existing health insurance members

Expanding digital tools for seamless member and provider experience

Leveraging their large customer base for dental plan adoption.

Intense competition from dental-focused providers like HDS

Regulatory changes impacting the broader healthcare and insurance industry

Member perception of dental as secondary to medical insurance.