Find stats on top websites
Major Markets
United States
China
IndiaSelect a competitor
Georgetown University
American University
Top Marketing Channels
Georgetown University
- Digital Advertising
- Examples: Google Ads, Social Media Ads, Programmatic Display Ads
- Campaigns: Explore Georgetown, Graduate Programs Spotlight, Online Learning Opportunities
- Content Marketing
- Examples: Admissions blog, Faculty research highlights, Student success stories
- Campaigns: Life on the Hill, Research Impact Series, Alumni Voices
- Social Media Marketing
- Examples: Instagram, LinkedIn, YouTube
- Campaigns: #HoyaSaxa, Georgetown Global, Discover GU
Top Sales Channels
- Admissions Events
- Virtual Open House, Campus Tours, Information Sessions
- Georgetown Admissions Day, Graduate Program Showcase, Executive Education Briefings
- Direct Outreach
- Personalized email campaigns, Admissions counselor calls, High school visits
- Your Future at GU, Connect with an Advisor, Partner School Outreach
- CRM & Nurturing
- Lead scoring, Automated email sequences, Personalized communication
- Application Guidance Program, Scholarship Alert, Welcome to the Hoya Family
George Washington University SWOT Analysis
Strengths
Strong global reputation
Prestigious Law and International Relations programs
Robust alumni network
Prime D.C. location.
Weaknesses
High tuition and living costs
Limited on-campus housing
Intense competition for admission
Perceived as highly selective and exclusive.
Opportunities
Expand online and hybrid learning programs
Develop interdisciplinary research centers
Increase international student recruitment
Foster corporate partnerships.
Threats
Rising cost of higher education
Shifting demographics of prospective students
Competition from top-tier universities
Decreased government funding for research.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
