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George Washington University Target Audience
User Segments
Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Age: 17
Gender: Male
Occupation: High School Student
Education: High School
Age: 16
Gender: Female
Occupation: High School Student
Education: High School
Aisha Khan
Age: 17
Gender: Female
Occupation: High School Student
Education: High School
Industry: Education
Channels: InstagramYouTubeTikTok
Goals
- Secure admission to a top-tier university like GWU for a strong academic foundation
- Discover a major that aligns with personal interests and future career aspirations
- Find scholarships and financial aid to make higher education affordable.
Pain Points
- Overwhelmed by the college application process and deadlines
- Difficulty choosing among many appealing academic programs
- Worried about the financial burden of university tuition and living expenses.
George Washington University Geographic Distribution
Predominantly serving the US market, GWU also attracts a notable international student body, particularly from Asian countries.
Top Countries
United States
75%
China
5.5%
India
3%
Canada
2%
South Korea
1.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
GWU attracts students from diverse household sizes, with a significant portion from medium to high-income backgrounds, reflecting tuition costs.
Employment Status
Income Distribution
Education Level
George Washington University Behavior Analysis
Behavior Profile
Online Platforms
Social Media
YouTube
LinkedIn
Instagram
Application Process
Networking
Internships
Career Services
Professional Development
Research Opportunities
Event Participation
Alumni Engagement
Community Involvement
Information Seeking
Travel
Arts & Culture
Technology Use
Health & Wellness
Current Events
Device Breakdown
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