Top Marketing Strategies for George Washington University

George Washington University User Persona

Name:

Sarah Lee

Age :

28

Gender :

Female

Occupation :

Policy Analyst

Industry :

Government Affairs

Education :

Master of Public Policy, George Washington University

Preferred platforms

GOALS

• Advance her career in public policy by gaining specialized knowledge and skills
• Build a strong professional network in Washington D.C. to leverage for career opportunities
• Secure a fulfilling and impactful job at a reputable government agency or non-profit organization.

Frustrations

• Balancing demanding work commitments with the desire to pursue further education
• Staying updated on the latest policy developments and research in her field
• Finding relevant networking opportunities to connect with other professionals in her field.

Name:

Mark Williams

Age :

22

Gender :

Male

Occupation :

Undergraduate Student

Industry :

International Relations

Education :

Bachelor of Arts in International Affairs, George Washington University

Preferred platforms

GOALS

• Gain a comprehensive understanding of global issues and international relations
• Acquire practical skills and knowledge applicable to a career in diplomacy or international organizations
• Participate in internships and study abroad programs to gain valuable experience.

Frustrations

• Managing a heavy course load and extracurricular activities effectively
• Finding affordable housing and navigating the high cost of living in Washington D.C
• Securing competitive internships and job opportunities in the international relations field.

Name:

Emily Chen

Age :

35

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

MBA, George Washington University

Preferred platforms

GOALS

• Transition her career into a more senior marketing role at a leading tech company
• Expand her professional network and build relationships with potential employers and mentors
• Enhance her leadership skills and business acumen to excel in her career.

Frustrations

• Balancing the demands of her current job with the requirements of pursuing an MBA degree
• Finding the time and resources to effectively network and search for new job opportunities
• Staying ahead of the curve in the constantly evolving tech industry.

George Washington University Geographic and Demographic Insights

Geographic Insights: The primary target market is the United States, capturing 80% of users. China and India follow, comprising 6% and 3% of users respectively, indicating a potential for international student recruitment.

Demographic Insights: The target demographic leans towards females and skews younger, with 45% aged 18-34. However, there's a significant spread across all age groups, indicating diverse programs.

George Washington University Socio-economic Profile

Household and Income Insights: Target users are primarily from households of 3-4 people with medium income levels, suggesting a mix of families and young professionals.

Educational and Employment Insights: The majority of target users are students pursuing University or College degrees, aligning with GWU's focus on higher education.

George Washington University Behavioral Insights

Interest-Based Insights: Prospective students are interested in fields like politics, news, business, and technology, reflecting GWU's strengths and its D.C. location.

Technology and Social Media Usage: Users primarily access information on YouTube and LinkedIn, with a preference for desktops. This highlights the importance of professional networking and video content.

George Washington University Top Competitors