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Executive Summary

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Industries

EducationHigher EducationResearch

Major Markets

United States flagUnited States
China flagChina
India flagIndia

George Washington University Top Products

Brand Positioning

Customer Sentiments

George Washington University Key Value Propositions

Location
Academics
Reputation
Networking

George Washington University SWOT Analysis

Strengths

Prime location in Washington D.C.

Strong alumni network in government and politics

Diverse range of academic programs

Weaknesses

High tuition fees

Limited campus size

Can be overshadowed by other prestigious universities

Opportunities

Expand online program offerings

Strengthen ties with government agencies and NGOs

Develop innovative research initiatives

Threats

Increasing competition from other universities

Fluctuations in government funding for research

Potential negative impact from political changes

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

George Washington University Target Audience

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Geographic Insights

The primary target market is the United States, capturing 80% of users. China and India follow, comprising 6% and 3% of users respectively, indicating a potential for international student recruitment.

Top Countries

United States flag

United States

80% market share

China flag

China

6% market share

India flag

India

3% market share

South Korea flag

South Korea

2% market share

Saudi Arabia flag

Saudi Arabia

1.5% market share

George Washington University Audience Segments

Cannot Find

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

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