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General Services Administration (GSA) Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Federal Agency Procurement Officer
Education: Master's Degree, Public Administration
Age: 42
Gender: Male
Occupation: Contracting Specialist
Education: Bachelor's Degree, Business Administration
Age: 35
Gender: Female
Occupation: Federal Procurement Analyst
Education: Master's Degree, Supply Chain Management
Eleanor Vance
Goals
- To ensure 100% compliance with federal acquisition regulations and agency-specific policies for all procurements
- To achieve maximum cost-effectiveness and best value for the government in all contracts
- To streamline the procurement process to reduce lead times and administrative burden.
Pain Points
- Navigating complex and often conflicting federal procurement regulations and policies
- The slow pace of government bureaucracy and approvals for critical procurements
- Difficulty in identifying reliable and qualified vendors, especially for specialized needs.
General Services Administration (GSA) Geographic Distribution
The GSA primarily serves the U.S. federal government, with operations and target users almost exclusively within the United States.
Top Countries
United States
Canada
Mexico
United Kingdom
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users tend to be professionals with medium to high incomes, often part of 2-4 person households, reflecting stable career paths.
Employment Status
Income Distribution
Education Level
General Services Administration (GSA) Behavior Analysis
Behavior Profile
Device Breakdown
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