Top Marketing Strategies for General Services Administration (GSA)

General Services Administration (GSA) User Persona

Name:

John Miller

Age :

45

Gender :

Male

Occupation :

Procurement Manager

Industry :

Government

Education :

Master's Degree, Public Administration

Preferred platforms

GOALS

• Streamline the procurement process for his agency to reduce costs and improve efficiency
• Identify and secure reliable vendors who can provide high-quality goods and services to meet the agency's needs
• Stay up-to-date on the latest government contracting regulations and best practices to ensure compliance.

Frustrations

• Dealing with lengthy and complex procurement procedures that slow down the process
• Finding qualified and responsive vendors who can meet the specific requirements of government contracts
• Keeping up with the constantly evolving landscape of government regulations related to procurement.

Name:

Sarah Chen

Age :

32

Gender :

Female

Occupation :

Small Business Owner

Industry :

Technology

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Expand her business by securing lucrative government contracts
• Navigate the complexities of government contracting to successfully bid on and win proposals
• Build a strong network of government contacts and partners.

Frustrations

• Understanding the intricacies of government procurement regulations and requirements
• Competing with larger, more established businesses for government contracts
• Finding and responding to relevant government solicitations in a timely manner.

Name:

David Garcia

Age :

58

Gender :

Male

Occupation :

Government Program Analyst

Industry :

Government

Education :

Master's Degree, Public Policy

Preferred platforms

GOALS

• Effectively research and analyze government programs to identify areas for improvement
• Develop data-driven recommendations and reports to inform policy decisions related to GSA services
• Collaborate with stakeholders across different agencies to optimize government operations.

Frustrations

• Accessing and interpreting complex government data sets to support his analysis
• Navigating bureaucratic hurdles and silos when collaborating with other agencies
• Securing buy-in from decision-makers for his recommendations based on data insights.

General Services Administration (GSA) Geographic and Demographic Insights

Geographic Insights: The GSA primarily serves the United States, capturing a significant majority of the market. However, there's a minor international presence, with Canada, the UK, Germany, and Australia representing smaller portions.

Demographic Insights: The GSA's target audience leans towards professionals aged 35-54, with a slightly higher representation of males. However, their reach extends across various age groups and genders.

General Services Administration (GSA) Socio-economic Profile

Household and Income Insights: The GSA's target users often belong to households of 3-4 people, primarily with medium income levels, reflecting the demographics of government employees and contractors.

Educational and Employment Insights: The GSA primarily targets individuals in full-time work, particularly within the government sector, who hold university or college degrees, reflecting the educational requirements of their roles.

General Services Administration (GSA) Behavioral Insights

Interest-Based Insights: The GSA's target audience shows strong interest in government policy, public administration, business news, technology, and areas related to contracting and project management.

Technology and Social Media Usage: GSA users prefer desktop devices and engage with professional platforms like LinkedIn and Twitter. While they use Facebook and YouTube, their presence on TikTok is minimal.

General Services Administration (GSA) Top Competitors