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Industry Landscape
The eCommerce services industry is currently experiencing robust growth, driven by increasing demand from businesses migrating offline sales online and optimizing existing digital operations. There's a strong focus on performance, user experience, and integration with complex back-end systems. B2B eCommerce, in particular, is a significant growth area.
Total Assets Under Management (AUM)
B2B eCommerce Market Size in United States
~Approximately $1.78 trillion
(17.5% CAGR)
- US B2B eCommerce sales are steadily rising.
- Driven by digital transformation and increased online purchasing.
- Includes online sales from manufacturers, wholesalers, and distributors to businesses.
Total Addressable Market
2 trillion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Headless Commerce
Decoupling the front-end presentation layer from the back-end eCommerce functionality allows for greater flexibility, customization, and faster user experiences.
AI-Powered Personalization
Utilizing artificial intelligence and machine learning to analyze customer data and deliver highly tailored product recommendations, content, and user experiences.
Advanced B2B Integrations (API-first)
Focus on robust, API-first integrations with ERP, PIM, CRM, and other enterprise systems to enable seamless data flow and automation across the B2B ecosystem.
Impactful Policy Frameworks
California Consumer Privacy Act (CCPA) - as amended by CPRA (2023)
The California Privacy Rights Act (CPRA), effective January 1, 2023, amended the CCPA to strengthen consumer data privacy rights and establish the California Privacy Protection Agency (CPPA) to enforce these regulations.
This policy requires businesses to be more transparent about data collection, provide consumers with more control over their personal information, and could necessitate significant changes to data handling practices and website privacy policies for businesses serving California customers.
Americans with Disabilities Act (ADA) Web Accessibility Lawsuits (Ongoing)
While not a new law, ADA lawsuits regarding website accessibility have been steadily increasing, pushing businesses to ensure their digital platforms are accessible to individuals with disabilities, primarily focusing on WCAG 2.1 AA guidelines.
Businesses face increased legal risks and potential lawsuits if their eCommerce platforms are not AA compliant, requiring development agencies to build accessible websites from the ground up or remediate existing ones to avoid penalties and ensure inclusivity.
FTC Guidelines on Endorsements and Testimonials (2023 Update)
The Federal Trade Commission updated its Guides Concerning the Use of Endorsements and Testimonials, effective June 27, 2023, to address deceptive practices in digital advertising, including clearer disclosure requirements for influencers and reviews.
eCommerce businesses engaging in digital marketing, including influencer marketing or displaying customer reviews, must ensure full transparency and compliance with these updated guidelines, potentially affecting their marketing strategies and content generation.
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