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Groove Commerce Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Marketing Director

Education: Master's Degree, Marketing

Age: 48

Gender: Male

Occupation: Director of Operations

Education: Bachelor's Degree, Business Administration

Age: 37

Gender: Female

Occupation: IT Manager

Education: Professional Degree, Software Engineering

Sarah Chen

Sarah Chen

Age: 42
Gender: Female
Occupation: Marketing Director
Education: Master's Degree, Marketing
Industry: Retail
Channels: LinkedInYouTubeFacebook

Goals

  • Successfully transition 30% of offline retail sales to the online platform within 18 months
  • Improve website conversion rates by 20% to drive significant online revenue growth
  • Implement a robust eCommerce platform that seamlessly integrates with existing marketing and CRM tools.

Pain Points

  • Slow site speed and poor user experience leading to high bounce rates and lost sales opportunities
  • Inability to accurately track ROI from digital marketing campaigns due to fragmented data
  • Lack of internal expertise to manage and optimize a complex eCommerce ecosystem effectively.

Groove Commerce Geographic Distribution

Primarily serving the US market, with significant presence in Canada. Minor reach in UK, Australia, and Germany.

Top Countries

United States flag

United States

85%
Canada flag

Canada

7%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

2%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically have 3-4 person households and are in the high-income bracket, reflecting business decision-makers.

Employment Status

Income Distribution

Education Level

Groove Commerce Behavior Analysis

Behavior Profile

Online Sales
Migration
Optimization
Strategic Partnership
Transparency
Problem-solving
Research
Performance Improvement
Data-driven
Integration
Customization
Security
Accessibility
Communication
Proactive
Learning
Efficiency Seeking
Technology Adoption
Decision-making
Risk Mitigation

Device Breakdown

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