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Self-Publishing School
Scribe Media
Top Marketing Channels
Self-Publishing School
- Content Marketing
- Examples: Blog posts, Free webinars, Ebooks/Guides
- Campaigns: Write Your Bestseller Blueprint, 7-Day Book Writing Challenge, Author Success Stories Series
- Social Media Marketing
- Examples: Facebook Ads, LinkedIn Posts, YouTube Tutorials
- Campaigns: Author Spotlight Fridays, Publishing Tips Tuesday, Live Q&A Sessions
- Affiliate Marketing/Partnerships
- Examples: Author coaches, Writing communities, Industry influencers
- Campaigns: Joint Webinars with Literary Agents, Recommended Resources Page, Success Partner Program
Top Sales Channels
- Online Sales Funnel
- Sales page for courses, Upsell offers, Downsell offers
- Limited Time Course Discounts, Bundle Deal Promotions, Masterclass Enrollment
- Webinar Sales
- Live webinar pitch, Replay sales, Follow-up emails
- Free Training + Course Offer, Q&A to Close Sales, Alumni Discount Program
- Consultation/Coaching Calls
- Discovery calls, Strategy sessions, Enrollment calls
- Book a Free Strategy Session, Personalized Publishing Plan Consultation, VIP Coaching Program
Greenleaf Book Group SWOT Analysis
Strengths
Strong online presence
Comprehensive educational content
Active author community
Focus on actionable steps
High accessibility for aspiring authors.
Weaknesses
Less emphasis on full-service production
May require more author self-direction
Potential for information overload
Scalability challenges for personalized coaching
Perceived as less 'prestigious' than traditional publishers.
Opportunities
Growing demand for self-publishing education
Expansion into new niches (e.g.
specific genres
international markets)
Development of AI-powered writing tools
Partnerships with online course platforms
Increased demand for author branding services.
Threats
Increased competition from other online course providers
Changing algorithms on social media and search engines
Author fatigue from DIY approach
Negative reviews impacting reputation
Economic downturn affecting author investments in courses.
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