iMasons : Market and Competitor Analysis

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iMasons is a global, non-profit, professional association focused on building a greater digital future. They provide a platform for stakeholders to connect, grow, and give back through initiatives related to education, inclusion, innovation, and sustainability.

Company : iMasons

Industry : Digital InfrastructureCloud ComputingData Centers

Major Markets

United States

United Kingdom

Germany

Key Competitors

AFCOM

Uptime Institute

Data Center World

iMasons Key Value propositions

Education

Inclusion

Innovation

Sustainability

iMasons Latest news

Mercy Manning and Chrissy Olsen Pass the Baton – Infrastructure ...

Apr 1, 2020 ... In the last few weeks iMasons announced the appointment of new chairs for IMWomen US and Canada, but we couldn't let these new appointments ...

Results: | Infrastructure Masons

Click to see the news iMasons Names Dave Wildman as Chair of New York City Chapter ... To get involved join iMasons at https://imasons.org/join ABOUT ...

Top 10 Challenges: iMasons Member Summit in Singapore ...

Nov 28, 2023 ... Another member sees room for improvement in power use efficiency (PUE). A new ... [email protected] · https://imasons.org. Notifications.

iMasons Climate Accord – Carbon neutrality in digital infrastructure

The iMasons Climate Accord is a coalition united on carbon accounting and reduction in digital infrastructure across power, materials, and products.

iMasons SWOT Analysis

Strengths

Global reach and network in the digital infrastructure industry.Focus on key industry trends like sustainability and inclusion.Non-profit model allows for vendor neutrality and community focus.

Weaknesses

Dependence on volunteer engagement for program delivery.Potential lack of brand awareness among those new to the industry.Limited budget compared to for-profit industry associations.

Opportunities

Expand online educational resources and webinars.Develop strategic partnerships with educational institutions.Increase global outreach and chapter development.

Threats

Competition from established for-profit industry players.Economic downturn impacting corporate memberships.Difficulty in attracting and retaining younger generations.

Top Marketing Strategies for iMasons

Content Marketing and Thought Leadership

Establish iMasons as a thought leader in the digital infrastructure space by creating and distributing valuable content like white papers, webinars, and podcasts. This will attract potential members and position iMasons as a trusted resource for the industry.

Strategic Partnerships and Alliances

Partner with leading companies and organizations within the digital infrastructure sector to offer exclusive benefits to iMasons members. This will expand the reach of iMasons and provide valuable connections for its members.

Targeted Social Media Marketing and Community Building

Leverage social media platforms to connect with target audiences and create an engaging online community. This will increase brand awareness, generate leads, and build relationships with potential members and partners.

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iMasons User Persona

Name:

Alice Johnson

Age :

35

Gender :

Female

Occupation :

Data Center Manager

Industry :

Data Centers

Education :

Masters, Electrical Engineering

Preferred platforms

GOALS

Seeking professional development opportunities to enhance her data center management skills and stay updated on industry best practices
Wants to connect with other data center professionals to share knowledge, best practices, and build her professional network
Aims to contribute to the sustainability initiatives within the data center industry and explore innovative solutions for energy efficiency.

Frustrations

Struggling to find time for professional development amidst her demanding work schedule
Feels overwhelmed by the rapid pace of technological advancements in the data center industry
Concerned about the environmental impact of data centers and the lack of readily available sustainable solutions.

Name:

Bob Smith

Age :

42

Gender :

Male

Occupation :

Cloud Solutions Architect

Industry :

Cloud Computing

Education :

Bachelors, Computer Science

Preferred platforms

GOALS

Looking for information about the latest cloud computing trends and innovations to stay competitive in his field
Wants to contribute to the development of industry standards and best practices for cloud infrastructure
Seeks opportunities to mentor and support emerging professionals in the cloud computing domain.

Frustrations

Finding it challenging to filter reliable information from the overwhelming amount of content available online
Frustrated with the lack of standardized best practices in the rapidly evolving cloud computing landscape
Concerned about the skills gap in the industry and the lack of qualified professionals.

Name:

Carol Davis

Age :

28

Gender :

Female

Occupation :

Sustainability Analyst

Industry :

Technology

Education :

Masters, Environmental Science

Preferred platforms

GOALS

Passionate about driving sustainable practices within the technology sector and reducing the environmental impact of digital infrastructure
Wants to connect with other sustainability professionals in the tech industry to collaborate on impactful projects
Seeks opportunities to advocate for policy changes that promote environmental responsibility within the digital sector.

Frustrations

Facing resistance from stakeholders who prioritize cost savings over sustainable practices
Feels overwhelmed by the scale of the environmental challenges posed by the digital industry
Difficulty in quantifying the impact of sustainability initiatives and proving their ROI to decision-makers.

iMasons Geographic and Demographic Insights

Geographic Insights: iMasons has a strong presence in the US, which accounts for 35% of its users. The UK and Germany follow with 10% and 8% respectively, indicating a significant European user base.

Top Countries

United States
35%
United Kingdom
10%
Germany
8%
India
7%
China
6%

Demographic Insights: The target audience for iMasons skews towards professionals aged 25-44, with a higher representation of males. This aligns with the demographics of leadership roles in technology and infrastructure.

Age Distribution

Gender Distribution

iMasons Socio-economic Profile

Household and Income Insights: The majority of users are in households of 3-4 with medium income levels, suggesting established professionals and families.

Educational and Employment Insights: iMasons attracts a highly educated audience, with 70% having a university or college degree, aligning with the professional nature of the digital infrastructure sector.

Households Size

Income Distribution

Education Level

Employment Status

iMasons Behavioral Insights

Interest-Based Insights: Users are passionate about technology, sustainability in data centers and cloud computing, and seek professional development within the industry.

Technology and Social Media Usage: Users favor professional platforms like LinkedIn and prefer accessing content on desktops, indicating a work-related context for engagement.

Interests

TechnologySustainabilityCloud ComputingData CentersCybersecurityInnovationProfessional Development

Device Breakdown

Social Media Usage

iMasons Top Competitors

Competitor	Estimated market share	Top domains
AFCOM	35.2%	Data Center Management, Technology Infrastructure, Operations
Uptime Institute	25.8%	Data Center Certifications, Tier Standards, Operational Sustainability
Data Center World	19%	Data Center Events, Industry News, Product Showcase

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