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GramaBazaar is an initiative focused on empowering Indian villages by connecting rural producers and innovators with a wider market. They aim to bring better returns to rural producers by reducing the role of middlemen and promoting sustainable development. The organization supports various sectors, including agriculture, engineering, human health, and veterinary services.
Company : GramaBazaar
Industry : Rural DevelopmentSocial EntrepreneurshipSustainable Agriculture
GramaBazaar Key Value propositions
GramaBazaar Latest news
Durga Prasad Jagarlamudi - Chief Executive Officer - Grama Bazaar ...
... Grama Bazaar · Education: VRS & YRN College of Engineering ... Skip to main content LinkedIn · Join now Sign in ... New to LinkedIn? Join now. or. New to LinkedIn ...
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satelli jostna - Customers Success Executive - Mana Grama Bazaar ...
Skip to main content LinkedIn · Join now Sign in ... New to LinkedIn? Join now. or. Continue with Google ... Customers Success Executive. Mana Grama Bazaar. Oct ...
Centre for Sustainable Agriculture: Home
Latest News and Updates. 21. Sep 2022. RIDE Young ... https://epaper.dishadaily.com/3577706/HYDERABAD/08 ... Where are you located Vamshi? I am from gramabazaar.com
GramaBazaar SWOT Analysis
Strengths
Direct connection with rural producersFocus on sustainable practicesPromotes innovation and entrepreneurship
Weaknesses
Limited online presenceGeographic focus might limit scalabilityDependence on external funding
Opportunities
Expand online marketplacePartner with government and NGOsDevelop value-added products
Threats
Competition from established e-commerce playersChanging government policiesEconomic downturn impacting consumer spending
Top Marketing Strategies for GramaBazaar
Content-Specific Call-to-Action Optimization
Content-specific call-to-action optimization ensures that users are presented with relevant actions based on the content they are viewing. This increases conversion rates by providing users with clear and targeted instructions on how to take the next step.
GramaBazaar User Persona
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GramaBazaar Geographic and Demographic Insights
Geographic Insights: GramaBazaar's primary market is India, with a significant user base. The US and UK show interest, presenting global expansion opportunities.
India
80%
United States
10%
United Kingdom
3%
Canada
3%
Australia
2%
Demographic Insights: GramaBazaar attracts a younger audience, mainly between 18-34, with a slightly higher female user base, reflecting interest in sustainable and ethical products.
GramaBazaar Socio-economic Profile
Household and Income Insights: GramaBazaar's target audience typically falls within the middle-income bracket with average household sizes, suggesting families and conscious consumers.
Educational and Employment Insights: GramaBazaar's audience is well-educated, primarily employed full-time or students, reflecting interest in social impact and sustainable living.
GramaBazaar Behavioral Insights
Interest-Based Insights: Users are passionate about sustainable living, rural development, and ethical sourcing of Indian products, showing interest in supporting NGOs and fair trade.
Technology and Social Media Usage: GramaBazaar's audience is active on YouTube, Facebook, and Instagram, accessing content through various devices, including desktops and smartphones.
GramaBazaar Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Skill India | 33.3% | Vocational Training, Skill Development, Government Initiatives |
National Bank for Agriculture and Rural Development (NABARD) | 41.7% | Rural Finance, Agriculture Development, Government Institution |
SEWA (Self-Employed Women's Association) | 25% | Women Empowerment, Livelihoods Promotion, Rural Development |