The target audience for The Gottman Institute is broad, encompassing both direct consumers and professional practitioners. For direct consumers, the target audience includes couples at various stages of their relationship – from dating and pre-marital to long-term partnerships, including those in crisis or those simply seeking enrichment. This audience is often educated, values personal growth, and is willing to invest in resources for relationship improvement. They might be digitally savvy, seeking information online and engaging with online courses or apps. For professionals, the target audience comprises licensed and aspiring mental health practitioners across various disciplines (e.g., marriage and family therapists, clinical psychologists, social workers, professional counselors). This audience is typically driven by a desire for evidence-based training, clinical excellence, and professional certification. They are often part of professional networks and engage in continuing education to maintain licensure and expand their expertise. The institute's messaging is tailored to resonate with both segments, highlighting the scientific rigor and practical application of the Gottman Method.