Top Marketing Strategies for The Gottman Institute

The Gottman Institute User Persona

Name:

Sarah Thompson

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

Master's, Marketing

Preferred platforms

GOALS

• Build a stronger emotional connection with her husband after a period of increased work stress
• Develop healthier communication patterns to avoid unnecessary arguments and misunderstandings
• Create a more fulfilling and intimate relationship that enhances their overall happiness.

Frustrations

• Feeling emotionally distant from her partner due to busy schedules and lack of quality time
• Struggling to communicate her needs effectively, leading to misunderstandings and resentment
• Feeling stuck in a rut and desiring more excitement and passion in her relationship.

Name:

David Chen

Age :

45

Gender :

Male

Occupation :

Software Engineer

Industry :

Software Development

Education :

Bachelor's, Computer Science

Preferred platforms

GOALS

• Learn practical strategies to navigate disagreements with his teenage daughter more effectively
• Foster a more open and trusting relationship with his children as they navigate adolescence
• Create a harmonious family environment that allows for both individual expression and shared connection.

Frustrations

• Feeling frustrated by frequent arguments with his daughter and unsure how to bridge the communication gap
• Concerned about the emotional well-being of his children and wants to provide them with the best possible support
• Feeling overwhelmed by the challenges of parenting teenagers and seeking guidance on how to maintain a positive family dynamic.

Name:

Emily Garcia

Age :

28

Gender :

Female

Occupation :

Therapist

Industry :

Mental Health

Education :

Master's, Social Work

Preferred platforms

GOALS

• Stay up-to-date on the latest research and evidence-based practices in couples therapy
• Enhance her skills in helping couples improve communication, resolve conflict, and deepen intimacy
• Build a thriving private practice that attracts clients seeking Gottman-informed therapy.

Frustrations

• Encountering clients with complex relationship issues that require specialized interventions
• Feeling overwhelmed by the administrative tasks of running a private practice, such as marketing and billing
• Staying informed about the latest developments in the field and finding high-quality professional development opportunities.

The Gottman Institute Geographic and Demographic Insights

Geographic Insights: The Gottman Institute's largest market is the US, followed by Canada and the UK. They have a growing international presence, particularly in English-speaking countries.

Demographic Insights: The Gottman Institute's target audience consists slightly more of women than men, primarily aged 25-44, reflecting individuals in committed relationships.

The Gottman Institute Socio-economic Profile

Household and Income Insights: The majority of users fall in the medium-income bracket and have households of 2-4 people, indicating couples and families.

Educational and Employment Insights: Most target users are employed full-time and have university or college-level education, indicating a desire for self-improvement.

The Gottman Institute Behavioral Insights

Interest-Based Insights: Users show a strong interest in personal growth, relationships, mental health, parenting, communication, mindfulness, and self-help.

Technology and Social Media Usage: Users are highly active on YouTube and Instagram. They prefer accessing content on mobile devices, suggesting a preference for on-the-go learning.

The Gottman Institute Top Competitors