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Business and Product Insights
The key product features of The Gottman Institute revolve around its comprehensive, research-based approach to relationship health. For professionals, a primary feature is their structured, multi-level Professional Training Program in Gottman Method Couple Therapy, leading to certification. This includes live workshops, online courses, clinical practica, and consultation. Another key feature for professionals is the Gottman Relationship Checkup, an online assessment tool that provides clinicians with a detailed relational profile of their clients. For consumers, key features include a wide array of educational resources such as books (e.g., 'The Seven Principles for Making Marriage Work'), workbooks, card decks (e.g., 'Gottman Card Decks App'), and online courses covering topics like communication, conflict resolution, and intimacy. The institute also offers live workshops and retreats for couples. A crucial overarching feature across all products is their foundation in extensive, longitudinal research data, providing credibility and effectiveness. The emphasis on practical, actionable strategies and tools that couples and therapists can immediately implement is also a core feature, making complex psychological concepts accessible and applicable.
Product Portfolio
Seven Principles Leader Training
Gottman Parenting: Teen Success Program
And Baby Makes Three
The Gottman Institute Key Value Propositions
The Gottman Institute offers unparalleled credibility through its 40+ years of scientific research, translating complex relationship dynamics into actionable strategies. It provides both individuals and professionals with evidence-based tools and training to build and sustain healthy, fulfilling relationships.
The Gottman Institute Brand Positioning
The Gottman Institute positions itself as the leading authority in evidence-based relationship science, offering practical tools and professional training to foster healthy, lasting connections globally.
Top Competitors
Relate Institute
Couples Institute
Emotionally Focused Therapy (EFT)
Customer Sentiments
Customer sentiment appears highly positive, driven by the Institute's strong research foundation and credible, actionable solutions for both couples and professionals. The emphasis on scientific rigor and practical application likely builds trust and satisfaction among its diverse audience.
Actionable Insights
Develop localized marketing campaigns and online resources tailored to specific international audiences to boost brand awareness.
Products and Features
The key product features of The Gottman Institute revolve around its comprehensive, research-based approach to relationship health. For professionals, a primary feature is their structured, multi-level Professional Training Program in Gottman Method Couple Therapy, leading to certification. This includes live workshops, online courses, clinical practica, and consultation. Another key feature for professionals is the Gottman Relationship Checkup, an online assessment tool that provides clinicians with a detailed relational profile of their clients. For consumers, key features include a wide array of educational resources such as books (e.g., 'The Seven Principles for Making Marriage Work'), workbooks, card decks (e.g., 'Gottman Card Decks App'), and online courses covering topics like communication, conflict resolution, and intimacy. The institute also offers live workshops and retreats for couples. A crucial overarching feature across all products is their foundation in extensive, longitudinal research data, providing credibility and effectiveness. The emphasis on practical, actionable strategies and tools that couples and therapists can immediately implement is also a core feature, making complex psychological concepts accessible and applicable.
Seven Principles Leader Training - Product Description
The 'Seven Principles Leader Training' is a program designed to certify individuals to lead workshops based on the Gottman Institute's foundational research and principles for healthy relationships. This training equips participants with the knowledge and materials to teach couples how to apply the 'Seven Principles for Making Marriage Work' in their own lives. It likely includes comprehensive curriculum, presentation slides, participant handouts, and guidance on facilitating group discussions and exercises, aiming to empower leaders to disseminate Gottman's relationship science to a broader audience.
Pros
- This training empowers individuals to become certified facilitators, expanding the reach of the Gottman Institute's evidence-based relationship principles
- It provides a structured curriculum and materials, ensuring consistency and quality in the delivery of relationship education
- Becoming a certified leader offers an opportunity for personal and professional growth, as well as a pathway to generating income by offering workshops.
Cons
- The SSLError indicates an inability to access the product page, which is a significant barrier to obtaining current and accurate product information
- This issue suggests a potential problem with the website's security certificate, which could deter potential customers
- Without direct access to the product details, it's impossible to evaluate pricing, prerequisites, or the full scope of the training program.
Alternatives
- Alternatives include other relationship education programs and certifications from organizations like Prepare/Enrich or Smart Marriages
- Many individual therapists and coaches offer their own relationship workshops based on various theoretical orientations
- Online courses and self-help books on relationship improvement also serve as indirect alternatives for couples seeking guidance.
Company Updates
Latest Events at The Gottman Institute
The Gottman Institute | Relationships
The Gottman Institute. A research-based approach to relationships. Explore our resources and tools developed by Drs. John and Julie Gottman.
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Oct 15, 2024 ... The Four Horsemen of the Apocalypse is a metaphor depicting the end of times in the New Testament. They describe conquest, war, hunger, and death respectively.
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Feb 15, 2021 ... The Gottman Institute and our sister company ... new platform called GOTTMAN CONNECT, this new product offers the following important benefits:.
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