Find stats on top websites
Major Markets
United States
Germany
PolandKey Competitors
Select a competitor
Steam
Epic Games Store
Top Marketing Channels
Steam
- Social Media Marketing
- Examples: Facebook, Twitter, YouTube
- Campaigns: Steam Sales Promotions, New Game Announcements, Community Highlights
- Influencer Marketing
- Examples: Gaming Streamers, YouTube Reviewers, Community Creators
- Campaigns: Sponsored Gameplay, Early Access Previews, Game Giveaways
- Email Marketing
- Examples: Newsletter Subscriptions, Wishlist Notifications, Personalized Recommendations
- Campaigns: Weekly Deals Digest, New Release Alerts, Seasonal Sale Reminders
Top Sales Channels
- Digital Storefront
- Steam Store, Steam Client, Web Browser
- Seasonal Sales (Summer Sale, Winter Sale), Publisher Weekends, Daily Deals
- Bundles & Packages
- Game Collections, Franchise Packs, Developer Bundles
- Complete Your Collection, Thematic Bundles, Charity Bundles (less common on Steam itself)
- Pre-orders & Early Access
- Game Pre-purchase, Early Access Program, Deluxe Editions
- Pre-order Bonuses, Early Access Perks, Special Edition Incentives
GOG.com SWOT Analysis
Strengths
Dominant market share
Extensive game library
Strong community features
Robust infrastructure
Widely recognized brand
User-friendly client
Frequent sales events.
Weaknesses
High competition for visibility for smaller developers
Percentage cut for developers
Customer support can be slow
Not DRM-free focused
Over-reliance on discounts.
Opportunities
Expand into cloud gaming
Further integrate VR experiences
Grow mobile presence
Enhance developer tools
Strategic partnerships for exclusive content.
Threats
Emergence of new competitors (Epic Games Store)
Increased regulation on digital storefronts
Changing user preferences towards subscription models
Security vulnerabilities
Developer dissatisfaction with revenue share.
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