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GOG.com Target Audience

GOG.com targets gamers who prefer a curated selection of games, ranging from classic titles to modern releases. They cater to those who appreciate digital ownership and a DRM-free experience, as well as those seeking a strong community aspect within their gaming platform.

User Segments

GOG.com Geographic Distribution

GOG.com's primary user base is in Western countries with established gaming communities and a preference for PC gaming. The US is the strongest market, followed by Germany and the UK.

Top Countries

United States flag

United States

30%
Germany flag

Germany

10%
United Kingdom flag

United Kingdom

8%
Poland flag

Poland

7%
Canada flag

Canada

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

GOG.com users are typically adults living in two-person households with medium income levels, suggesting disposable income for hobbies like gaming.

Employment Status

Income Distribution

Education Level

GOG.com Behavior Analysis

Behavior Profile

Device Breakdown

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