Top Marketing Strategies for GOG.com

GOG.com User Persona

Name:

Mark

Age :

35

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Relive his childhood gaming memories by playing remastered versions of classic games he enjoyed
• Discover hidden gems and expand his gaming library with unique titles not found on mainstream platforms
• Engage in discussions and connect with fellow gamers who share his passion for classic and DRM-free games

Frustrations

• Dealing with compatibility issues when trying to run older games on modern operating systems
• Feeling overwhelmed by the sheer volume of games on larger platforms with limited curation
• Supporting ethical game development and avoiding invasive DRM schemes often found in modern releases

Name:

Sarah

Age :

28

Gender :

Female

Occupation :

Graphic Designer

Industry :

Marketing and Advertising

Education :

Associate's Degree, Graphic Design

Preferred platforms

GOALS

• Find games with strong art styles and creative narratives to unwind after work
• Support indie developers and seek out games with diverse representation and unique gameplay
• Share her gaming experiences and connect with friends online through screenshots, reviews, and livestreams

Frustrations

• Struggling to find time for gaming due to a busy work schedule and personal commitments
• Feeling overwhelmed by the competitive and toxic environments often found in popular online multiplayer games
• Managing her gaming budget and finding good deals on games without compromising on quality

Name:

David

Age :

42

Gender :

Male

Occupation :

High School History Teacher

Industry :

Education

Education :

Master's Degree, History

Preferred platforms

GOALS

• Introduce his children to classic games and share his love of gaming with the next generation
• Find educational and historically-themed games that align with his interests and profession
• Relax and unwind after a long day of teaching by immersing himself in engaging single-player experiences

Frustrations

• Keeping up with the constantly evolving gaming landscape and new technologies
• Setting healthy gaming habits for himself and his children to ensure a balanced lifestyle
• Finding age-appropriate and engaging games that appeal to both him and his children

GOG.com Geographic and Demographic Insights

Geographic Insights: GOG.com's primary user base is in Western countries with established gaming communities and a preference for PC gaming. The US is the strongest market, followed by Germany and the UK.

Demographic Insights: GOG.com's user base skews towards males aged 25-44, reflecting the demographic most nostalgic for classic PC games and drawn to DRM-free ownership.

GOG.com Socio-economic Profile

Household and Income Insights: GOG.com users are typically adults living in two-person households with medium income levels, suggesting disposable income for hobbies like gaming.

Educational and Employment Insights: A majority of GOG.com users have some college or university education and are employed full-time, indicating a tech-savvy user base with stable income.

GOG.com Behavioral Insights

Interest-Based Insights: GOG.com's target audience is interested in technology, gaming news, retro culture, and other forms of entertainment like film, TV, and music.

Technology and Social Media Usage: Users favor desktop devices, reflecting PC gaming preference. They are active on YouTube, Reddit, and Facebook for gaming content and community engagement.

GOG.com Top Competitors