Top Marketing Strategies for Cartograph

Cartograph User Persona

Name:

Emily Carter

Age :

32

Gender :

Female

Occupation :

Senior Brand Manager

Industry :

CPG

Education :

MBA, Marketing

Preferred platforms

GOALS

• Increase brand's market share on Amazon and Instacart by 15% within the next fiscal year
• Improve brand's organic search ranking on Amazon through effective SEO and keyword optimization
• Drive higher conversion rates on product pages by implementing data-driven A/B testing on content and design.

Frustrations

• Limited bandwidth and resources to dedicate to e-commerce channel management
• Difficulty in staying up-to-date on constantly evolving Amazon and Instacart algorithms
• Lack of transparency into competitor strategies and performance metrics

Name:

Mark Johnson

Age :

38

Gender :

Male

Occupation :

Director of Ecommerce

Industry :

Food and Beverage

Education :

BS, Business Administration

Preferred platforms

GOALS

• Expand product distribution to new online grocery platforms while maintaining profitability
• Implement a robust data analytics framework to track key performance indicators (KPIs) and inform strategic decisions
• Optimize pricing strategies to remain competitive while maximizing profit margins.

Frustrations

• Facing challenges in finding a reliable agency partner with deep expertise in both Amazon and Instacart
• Struggling to integrate data from multiple e-commerce platforms into a cohesive dashboard
• Encountering roadblocks in scaling advertising campaigns while maintaining a positive return on ad spend (ROAS)

Name:

Sarah Lee

Age :

28

Gender :

Female

Occupation :

Ecommerce Marketing Manager

Industry :

Natural Beauty

Education :

BA, Marketing and Communications

Preferred platforms

GOALS

• Build a strong brand presence and loyal customer base on Amazon and Instacart
• Leverage social media marketing to drive traffic and increase brand visibility among target consumers
• Implement influencer marketing campaigns to generate authentic product reviews and social proof.

Frustrations

• Finding it challenging to differentiate their brand from competitors in a crowded online marketplace
• Limited experience with Amazon's advertising platform and struggling to create effective campaigns
• Difficulty in measuring the return on investment (ROI) of influencer marketing initiatives.

Cartograph Geographic and Demographic Insights

Geographic Insights: Cartograph's primary target market is the United States, capturing a significant 90% share. Canada follows with 3%, indicating potential for expansion in North America.

Demographic Insights: Cartograph's target audience consists of professionals aged 25-44, with a slight male skew. This aligns with decision-making roles in marketing and e-commerce.

Cartograph Socio-economic Profile

Household and Income Insights: Cartograph's target audience typically falls within the middle-income bracket with an average household size of 2-4, reflecting their established careers and growing families.

Educational and Employment Insights: Cartograph's target audience predominantly comprises employed professionals in full-time roles, holding at least a university or college degree, indicating a high level of education and expertise.

Cartograph Behavioral Insights

Interest-Based Insights: Cartograph's audience is interested in sustainability, healthy living, e-commerce trends, and digital marketing strategies, aligning with their focus on conscious CPG brands.

Technology and Social Media Usage: Cartograph's audience is primarily active on LinkedIn, Instagram, and YouTube. They prefer desktop devices, suggesting a professional online presence.

Cartograph Top Competitors