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Cartograph Target Audience
User Segments
Age: 42
Gender: Female
Occupation: Marketing Director
Education: Master's Degree
Age: 35
Gender: Male
Occupation: E-commerce Manager
Education: Bachelor's Degree
Age: 38
Gender: Male
Occupation: Brand Manager
Education: Master's Degree
Marketing Director Michelle
Age: 42
Gender: Female
Occupation: Marketing Director
Education: Master's Degree
Industry: CPG
Channels: LinkedInYouTubeInstagram
Goals
- Increase Amazon sales and market share for her brand
- Optimize advertising spend for higher ROI and better visibility
- Successfully launch new CPG products on Amazon and Instacart.
Pain Points
- Lack of transparency in Amazon performance metrics and ad spend
- Inefficient operations and logistics causing stockouts and lost sales
- Difficulty in managing complex Amazon vendor and seller central accounts.
Cartograph Geographic Distribution
Primarily focused on the US market due to 100% US-based team and established client base. Minor presence in other Amazon-active countries.
Top Countries
United States
95%
Canada
2.5%
United Kingdom
1%
Germany
0.8%
Australia
0.7%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users are primarily from medium to high-income households (3-4 members), reflecting their executive and managerial positions in CPG.
Employment Status
Income Distribution
Education Level
Cartograph Behavior Analysis
Behavior Profile
Data-driven decisions
Optimization
Strategic Planning
Problem Solving
Results-oriented
Transparency
Accountability
Collaboration
Seeking Solutions
Brand Protection
Digital Adoption
Online Research
Professional Networking
Learning
Information Seeking
Risk Mitigation
Customer Engagement
Content Consumption
Performance Tracking
Adaptability
Device Breakdown
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