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Goat Agency Target Audience

User Segments

Age: 45

Gender: Female

Occupation: Global Marketing Director

Education: Master's Degree, Marketing Management

Age: 38

Gender: Male

Occupation: Senior Brand Manager

Education: Bachelor's Degree, Business Administration

Age: 32

Gender: Female

Occupation: Head of Digital Strategy

Education: Professional Degree, Digital Marketing

Eleanor Vance

Eleanor Vance

Age: 45
Gender: Female
Occupation: Global Marketing Director
Education: Master's Degree, Marketing Management
Industry: Marketing
Channels: LinkedInYouTubeInstagram

Goals

  • Achieve measurable ROI from all marketing initiatives to justify budget allocations and demonstrate value
  • Expand brand presence into new global markets, particularly in emerging digital spaces like social commerce
  • Develop innovative and authentic content strategies that resonate with target audiences and drive engagement.

Pain Points

  • Difficulty in accurately attributing sales and conversions to specific influencer campaigns
  • Keeping up with the rapidly evolving landscape of social media platforms and their algorithms
  • Finding and vetting truly authentic and effective influencers who align with brand values.

Goat Agency Geographic Distribution

Goat Agency's market is predominantly the US and UK, with significant presence in Singapore and expansion into other global markets, highlighting their international reach.

Top Countries

United States flag

United States

35.5%
United Kingdom flag

United Kingdom

25.5%
Singapore flag

Singapore

10%
Germany flag

Germany

5%
Australia flag

Australia

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often in 2-4 person households, predominantly high-income, indicative of senior marketing and brand leadership.

Employment Status

Income Distribution

Education Level

Goat Agency Behavior Analysis

Behavior Profile

Data-Driven
Authentic Content
Measurable Results
Social-First
Influencer Marketing
Performance Marketing
Social Commerce
LinkedIn User
YouTube User
Instagram User
Marketing Trends
Digital Strategy
Technology Innovation
Content Creation
Data Analytics
Leadership Development
Agile Strategy
User Acquisition
Brand Awareness
ROI Focus

Device Breakdown

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