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Mediakix
Obviously
Top Marketing Channels
Mediakix
- Content Marketing
- Examples: Blog posts, Whitepapers, Case studies
- Campaigns: Influencer Marketing Trends 2023 Report, ROI of Influencer Marketing Guide, Brand Spotlight Series
- Social Media Marketing
- Examples: LinkedIn, Instagram, Facebook
- Campaigns: Industry Insights Share, Client Success Stories, Event Promotion
- Email Marketing
- Examples: Newsletter, Promotional emails, Webinar invitations
- Campaigns: Monthly Influencer Trends, Mediakix Service Updates, Exclusive Content Access
Top Sales Channels
- Direct Sales (Outbound)
- Cold calling, Personalized email outreach, LinkedIn outreach
- New Client Acquisition Drive, Targeted Industry Outreach, Partnership Development Program
- Website Lead Capture
- Contact forms, Request a demo forms, Newsletter sign-ups
- Free Consultation Offer, Downloadable Resource Gate, Live Demo Registration
- Partnerships & Referrals
- Agency collaborations, Industry associations, Client referrals
- Strategic Alliance Program, Referral Incentive Scheme, Co-marketing Initiatives
Goat Agency SWOT Analysis
Strengths
Strong focus on research and data in influencer marketing; Reputable for industry reports and thought leadership; Niche specialization in influencer marketing analytics.
Weaknesses
Potentially less emphasis on end-to-end campaign execution compared to full-service agencies; May be perceived as more analytical than creative; Limited global physical presence compared to Goat Agency.
Opportunities
Growing demand for data-driven influencer strategies; Expansion into new social commerce analytics; Offering specialized workshops or certifications based on their research.
Threats
Increased competition from other data-focused platforms; Rapid changes in social media algorithms affecting data collection; Brands developing in-house analytics capabilities.
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