The Goat Agency : Market and Competitor Analysis

Find stats on top websites

gigazine.net

greenpeace.org

The Goat Agency is a global influencer marketing agency that specializes in developing and executing social-first campaigns. They leverage a data-driven approach, using their extensive database of over 100,000 influencers and performance data from thousands of past campaigns. They offer a range of services including influencer identification and vetting, campaign strategy and management, content production, and performance reporting.

Company : The Goat Agency

Industry : Influencer MarketingSocial Media MarketingDigital Marketing

Major Markets

United States

United Kingdom

India

Key Competitors

Obviously

IMA Agency

Influencer

The Goat Agency Key Value propositions

Data-Driven Insights

Global Reach

Influencer Database

Campaign Management

The Goat Agency Latest news

Expert Social & Influencer Insights - Goat Agency Blog

Get the latest news, industry deep dives and unique expert insights into influencer marketing, advertising and the world of social media.

The Goat Agency | LinkedIn

Apr 15, 2021 ... We appreciate your understanding and kindly request no direct messages. Thank you! Website: https://www.goatagency.com/.

The Goat Agency: Leading Global Influencer Marketing Agency

An award-winning marketing agency utilizing the power of influencers to deliver guaranteed results to the world's most powerful brands.

Joanna Hughston on LinkedIn: #maketiktoksnotads ...

Jan 10, 2024 ... ... Goat Agency's upcoming events, reports and news! Subscribe now ... Subscribe here https://goatagency.com/raised-on-social-newsletter/.

The Goat Agency SWOT Analysis

Strengths

Extensive influencer database and data insights.Global presence with offices in key markets.End-to-end campaign management and reporting.

Weaknesses

Reliant on social media platforms and algorithms.Competition from established agencies and in-house teams.Potential for influencer fraud and brand safety issues.

Opportunities

Expansion into emerging markets and platforms.Development of AI-powered influencer marketing tools.Partnerships with brands seeking long-term influencer relationships.

Threats

Changes in social media algorithms and user behavior.Economic downturn impacting marketing budgets.Negative publicity surrounding influencer marketing practices.

Top Marketing Strategies for The Goat Agency

Content Syndication and Cross-Platform Promotion

Expand reach by syndicating existing influencer content across multiple platforms, including the agency's website, blog, and social media channels. This will attract new potential clients by showcasing the agency's expertise and successful campaign examples.

Strategic Partnerships and Joint Ventures

Collaborate with complementary businesses in the marketing and advertising space, such as content creators, PR agencies, or social media management platforms. This will open up new opportunities for cross-promotion and reach a wider audience.

Data-Driven Influencer Matching and Targeting

Leverage the agency's extensive influencer database and performance data to offer advanced targeting capabilities to clients. This allows for more precise influencer selection, resulting in higher campaign engagement and better ROI for clients.

Apply these strategies to your business with just one-click at Waxwing.ai

The Goat Agency User Persona

Name:

Sarah Williams

Age :

38

Gender :

Female

Occupation :

Marketing Director

Industry :

Cosmetics

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase brand awareness and engagement among Gen Z and Millennial demographics through influencer marketing campaigns that feel authentic and resonate with their values
Drive online sales conversions and measure the ROI of influencer marketing initiatives by tracking key performance indicators and attributing sales to specific campaigns
Expand into new global markets, particularly in Asia and South America, by partnering with regional influencers who can connect with local audiences.

Frustrations

Struggling to find authentic influencers who align with the brand's values and resonate with the target audience, leading to inauthentic campaigns that feel forced
Facing challenges in accurately tracking and measuring the return on investment (ROI) of influencer marketing campaigns, making it difficult to justify budget allocation
Encountering difficulties in navigating the complexities of different social media platforms and their ever-changing algorithms, making it challenging to stay ahead of the curve and optimize campaign performance.

Name:

Mark Chen

Age :

42

Gender :

Male

Occupation :

Brand Manager

Industry :

Technology

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

Generate high-quality leads and drive website traffic through thought leadership content and influencer partnerships that position the company as an industry innovator
Build a strong brand reputation and establish trust among potential customers by leveraging influencer credibility and endorsements to enhance brand perception
Launch a new product line successfully by creating buzz and generating excitement within the tech community through strategic influencer collaborations and product reviews.

Frustrations

Dealing with influencer partnerships that prioritize self-promotion over genuine brand advocacy, leading to a disconnect between the brand message and the influencer's content
Finding it challenging to effectively measure the impact of influencer marketing on brand lift and customer acquisition beyond vanity metrics like likes and followers
Managing influencer relationships and ensuring timely delivery of campaign deliverables within budget constraints, often requiring significant time and coordination efforts.

Name:

Sophia Garcia

Age :

35

Gender :

Female

Occupation :

Head of Social Media

Industry :

Fashion & Retail

Education :

Bachelor's Degree, Communication

Preferred platforms

GOALS

Increase online sales revenue by driving traffic to the e-commerce website and promoting exclusive product launches and collaborations through influencer marketing campaigns
Build a strong and engaged online community around the brand by creating shareable content that encourages user-generated content and fosters a sense of belonging among followers
Stay ahead of the latest trends in fashion and social media by partnering with micro-influencers who are known for their unique style and ability to reach niche audiences.

Frustrations

Dealing with fake followers and engagement, making it challenging to identify authentic influencers who can deliver genuine results and reach the target audience effectively
Facing difficulties in measuring the long-term impact of influencer marketing on brand loyalty and customer lifetime value, often requiring more sophisticated attribution models
Managing the logistics of product seeding and ensuring timely delivery of products to influencers for photoshoots and reviews, especially when working with a large number of influencers.

The Goat Agency Geographic and Demographic Insights

Geographic Insights: The Goat Agency's primary markets are the US and UK, followed by emerging markets such as India, Brazil, and China, highlighting a global reach.

Top Countries

United States
45%
United Kingdom
20%
India
8%
Brazil
7%
China
5%

Demographic Insights: The Goat Agency's target audience skews slightly towards females, with a primary focus on millennials aged 25-44.

Age Distribution

Gender Distribution

The Goat Agency Socio-economic Profile

Household and Income Insights: The target audience typically falls within the middle-income bracket, with a mix of household sizes, suggesting a focus on young professionals and families.

Educational and Employment Insights: The majority of the target audience are employed full-time with a university or college degree, indicating a well-educated and professionally active demographic.

Households Size

Income Distribution

Education Level

Employment Status

The Goat Agency Behavioral Insights

Interest-Based Insights: Target audience shows interest in digital marketing, technology, business, travel, luxury goods, fashion, and food & beverage reflecting an affluent and tech-savvy segment.

Technology and Social Media Usage: Users prefer Instagram, Youtube and LinkedIn. Usage is highest on mobile and desktop devices, indicating a digitally connected audience.

Interests

Digital MarketingTechnologyBusiness TrendsTravelLuxury GoodsFashionFood & Beverage

Device Breakdown

Social Media Usage

The Goat Agency Top Competitors

Competitor	Estimated market share	Top domains
Obviously	25.5%	Influencer Marketing, Social Media Marketing, Campaign Management
IMA Agency	18.2%	Influencer Marketing, Talent Management, Creative Strategy
Influencer	16.3%	Influencer Platform, Data & Analytics, Brand Partnerships

gigazine.net

greenpeace.org

[email protected]