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Business and Product Insights
Product Portfolio
General Motors: Iconic Vehicles
General Motors Key Value Propositions
GM's core value proposition lies in its comprehensive vehicle ecosystem, offering 'a car for every purse and purpose' across diverse brands. This is complemented by a forward-looking commitment to electric vehicles, advanced safety, and future mobility solutions, aiming for 'zero crashes, zero tailpipe emissions, and zero congestion.'
Diverse Vehicle Portfolio
Future Mobility Focus (EV/ADAS)
Innovation & Technology
Commercial & Defense Solutions
General Motors Brand Positioning
General Motors positions itself as a global automotive leader offering a diverse portfolio from everyday vehicles to luxury and commercial solutions, with a strong commitment to future mobility through EVs, ADAS, and innovation.
Top Competitors
1
Ford Motor Company
2
Toyota Motor Corporation
3
Stellantis N.V.