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General Motors targets a broad audience ranging from individual consumers to businesses. They cater to diverse needs, offering electric vehicles for personal use, commercial fleets, and even performance enthusiasts. Their focus on sustainability also attracts environmentally conscious consumers.
General Motors has a strong presence in North America with the US being their largest market followed by China. They also have significant market share in Canada, Mexico and Brazil.
United States
China
Canada
Mexico
Brazil
Primary age group concentration shows strong presence in:
31-35
Most active age range
The majority of target users fall under the 'Medium' income bracket and typically have households of 3-4 members, indicating a focus on middle-class families.
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