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General Motors Target Audience

General Motors targets a broad audience ranging from individual consumers to businesses. They cater to diverse needs, offering electric vehicles for personal use, commercial fleets, and even performance enthusiasts. Their focus on sustainability also attracts environmentally conscious consumers.

User Segments

General Motors Geographic Distribution

General Motors has a strong presence in North America with the US being their largest market followed by China. They also have significant market share in Canada, Mexico and Brazil.

Top Countries

United States flag

United States

60%
China flag

China

20%
Canada flag

Canada

7%
Mexico flag

Mexico

5%
Brazil flag

Brazil

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The majority of target users fall under the 'Medium' income bracket and typically have households of 3-4 members, indicating a focus on middle-class families.

Employment Status

Income Distribution

Education Level

General Motors Behavior Analysis

Behavior Profile

Device Breakdown

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