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General Motors Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Registered Nurse
Education: Associate Degree, Nursing
Age: 38
Gender: Male
Occupation: Operations Manager
Education: Bachelor's Degree, Business Administration
Age: 29
Gender: Female
Occupation: Elementary School Teacher
Education: Bachelor's Degree, Education
Emily Chen
Age: 32
Gender: Female
Occupation: Registered Nurse
Education: Associate Degree, Nursing
Industry: Healthcare
Channels: FacebookYouTubeInstagram
Goals
- To ensure my family's safety and comfort during our daily commutes and weekend adventures
- To find a reliable and fuel-efficient vehicle that fits our family's budget and lifestyle
- To balance career demands with quality family time and outdoor activities.
Pain Points
- Difficulty finding reliable childcare solutions that align with my demanding work schedule
- The constant pressure of balancing financial stability with providing enriching experiences for my children
- Limited time for personal hobbies due to family and work commitments.
General Motors Geographic Distribution
GM's primary market is the U.S., with significant presence in China. North America and emerging markets contribute to its global footprint.
Top Countries
United States
50%
China
25%
Canada
7.5%
Mexico
5%
Brazil
3%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
GM targets diverse household sizes, with a strong appeal to medium to high-income individuals and families.
Employment Status
Income Distribution
Education Level
General Motors Behavior Analysis
Behavior Profile
technology
innovation
EVs
ADAS
connectivity
outdoors
travel
social media
YouTube
Instagram
Facebook
Reddit
smartphone
home improvement
driving experience
early adopter
safety
performance
Device Breakdown
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