Fidelum Health : Market and Competitor Analysis

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Fidelum Health is a healthcare experience insights and analytics company that helps healthcare providers improve patient and staff satisfaction, leading to better outcomes and financial performance. They offer experience transformation support, predictive analytics, and benchmark experience studies based on their unique HUMAN Brand™ insights model. Fidelum Health's services help healthcare organizations translate data into actionable strategies for improving patient loyalty, staff retention, and overall care quality.

Company : Fidelum Health

Industry : HealthcareData AnalyticsPatient Experience

Major Markets

United States

Canada

United Kingdom

Key Competitors

Press Ganey

The Beryl Institute

NRC Health

Fidelum Health Key Value propositions

Patient Experience Improvement

Staff Retention and Engagement

Data-Driven Insights

Healthcare Outcome Optimization

Fidelum Health Latest news

Our Privacy Policy - Fidelum Health

The privacy of visitors to http://fidelumhealth.com is important to us. ‍. At Fidelum Health, we recognize that privacy of your personal information is ...

Chris Malone - Fidelum Health | LinkedIn

https://fidelum.com. Company Website: https://fidelumhealth.com. People also viewed. Adrianna Sperkacz. Doha, Qatar · Connect · Randi Roy. New York City ...

Chris Malone - Fidelum Partners

He held senior executive positions at leading organizations such as Goddard Systems, Choice Hotels, ARAMARK, Coca- Cola, the National Basketball Association, ...

Fidelum Health | LinkedIn

https://www.fidelumhealth.com/. External link for ... Tune in to our latest episode of the #HumanizingHealthcare podcast to hear what Dr. ... View all updates, news ...

Fidelum Health SWOT Analysis

Strengths

Unique HUMAN Brand insights modelData-driven approach to experience transformationFocus on both patient and staff experience

Weaknesses

Potential lack of brand awareness compared to larger competitorsServices may be more suited for larger healthcare institutionsReliance on successful data integration from client systems

Opportunities

Expand into niche healthcare markets like mental health or elder careDevelop AI-powered predictive analytics for personalized interventionsOffer workshops and training programs based on their insights model

Threats

Increasing competition from new entrants in the healthcare analytics marketData privacy concerns and regulations in healthcareBudget constraints within healthcare organizations

Top Marketing Strategies for Fidelum Health

Interactive ROI Calculator

An interactive ROI calculator would demonstrate the tangible financial benefits of Fidelum Health's services for potential customers, making the value proposition clearer and more compelling. By showcasing the potential return on investment, it would attract data-driven healthcare executives and encourage them to engage with Fidelum Health.

Personalized User Onboarding

A personalized onboarding experience would guide healthcare executives through the key features and benefits of Fidelum Health's platform, increasing user adoption and engagement. This would ensure that users quickly understand the value of the platform and see how it can be applied to improve patient and staff experience.

Content-Specific Call-to-Action Optimization

Tailoring call-to-action (CTA) buttons to the specific content being consumed would increase their effectiveness by speaking directly to the user's immediate needs and interests. This would lead to higher conversion rates for lead generation, trial sign-ups, and ultimately, new customers for Fidelum Health.

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Fidelum Health User Persona

Name:

Dr. Sarah Chen

Age :

42

Gender :

Female

Occupation :

Chief Medical Officer

Industry :

Healthcare

Education :

MD, Healthcare Management

Preferred platforms

GOALS

Improve patient satisfaction scores to exceed national benchmarks and enhance the hospital's reputation for patient-centered care
Reduce staff burnout and improve nurse retention rates by fostering a more positive and supportive work environment
Optimize patient flow throughout the hospital to decrease wait times and improve the overall efficiency of care delivery

Frustrations

Struggling to identify the root causes of patient complaints and negative feedback
High staff turnover rates and difficulty recruiting experienced nurses leading to staffing shortages
Lack of real-time data and insights into patient flow patterns, leading to bottlenecks and delays in care

Name:

Mark Williams

Age :

38

Gender :

Male

Occupation :

Director of Patient Experience

Industry :

Healthcare

Education :

Master's degree, Healthcare Administration

Preferred platforms

GOALS

Develop and implement innovative patient engagement strategies to improve patient satisfaction and loyalty
Leverage data analytics to identify areas for improvement in patient experience and measure the effectiveness of interventions
Create a culture of patient-centricity throughout the organization by empowering staff to prioritize patient needs

Frustrations

Facing resistance from some staff members to adopt new technologies and processes related to patient experience
Difficulty securing sufficient budget allocations for patient experience initiatives
Siloed data systems make it challenging to get a holistic view of the patient journey and identify key touchpoints for improvement

Name:

Emily Davis

Age :

55

Gender :

Female

Occupation :

Chief Nursing Officer

Industry :

Healthcare

Education :

Master's degree, Nursing Administration

Preferred platforms

GOALS

Improve communication and collaboration between nurses, physicians, and other members of the care team
Reduce nurse workload and stress by streamlining workflows and optimizing staffing levels
Enhance the onboarding process for new nurses to reduce turnover and improve retention

Frustrations

Dealing with communication silos between different departments within the hospital, leading to care coordination challenges
Facing pushback from physicians who are resistant to changing established practices, even if it would benefit nurses and patients
Lack of readily available and user-friendly technology solutions that can streamline nursing workflows and reduce administrative burden

Fidelum Health Geographic and Demographic Insights

Geographic Insights: Fidelum Health's primary market is the US, followed by Canada. Other potential markets include the UK, Australia, and Germany.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
5%
Germany
5%

Demographic Insights: Fidelum Health's target audience is primarily female, aged between 35-54, reflecting decision-making roles in healthcare management.

Age Distribution

Gender Distribution

Fidelum Health Socio-economic Profile

Household and Income Insights: Target users typically belong to households of 2-4 people with medium to high income levels, aligning with healthcare professionals.

Educational and Employment Insights: Target users are highly educated, primarily employed full-time in healthcare, indicating a focus on experienced professionals.

Households Size

Income Distribution

Education Level

Employment Status

Fidelum Health Behavioral Insights

Interest-Based Insights: Target users show interest in healthcare management, data analytics, patient experience, leadership, technology, business strategy, and healthcare policy.

Technology and Social Media Usage: Users prefer LinkedIn and desktop devices, reflecting their professional roles. YouTube and Twitter also see significant usage.

Interests

Healthcare ManagementData AnalyticsPatient ExperienceLeadershipTechnologyBusiness StrategyHealthcare Policy

Device Breakdown

Social Media Usage

Fidelum Health Top Competitors

Competitor	Estimated market share	Top domains
Press Ganey	40%	Patient Experience, Employee Engagement, Safety & Quality
The Beryl Institute	25%	Patient Experience Research, Education & Training, Best Practices & Standards
NRC Health	15%	Consumer Insights & Analytics, Patient Experience Measurement, Healthcare Market Research

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