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Gizmodo Target Audience
User Segments
Age: 28
Gender: Male
Occupation: Product Marketing Specialist
Education: Bachelor's Degree, Marketing
Age: 32
Gender: Female
Occupation: IT Support Engineer
Education: Associate Degree, Information Technology
Age: 25
Gender: Male
Occupation: Digital Marketing Analyst
Education: Bachelor's Degree, Communications
Alex Chen
Goals
- To stay ahead of emerging tech trends and product releases for competitive advantage in his role
- To find reliable and unbiased reviews before purchasing new gadgets
- To connect with other tech enthusiasts and share insights on new technologies.
Pain Points
- Overwhelm from the sheer volume of new tech products and information to sift through
- Difficulty in discerning genuine innovation from marketing hype
- Lack of truly in-depth and long-term reviews for certain niche tech products.
Gizmodo Geographic Distribution
Primarily US-centric, Gizmodo also reaches a significant English-speaking audience in the UK, Canada, and Australia, with further international presence via localized content.
Top Countries
United States
United Kingdom
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Gizmodo's audience typically resides in 2-4 person households with a medium to high income, indicating tech-savvy consumers with purchasing power.
Employment Status
Income Distribution
Education Level
Gizmodo Behavior Analysis
Behavior Profile
Device Breakdown
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