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Gizmodo Target Audience

Gizmodo's target audience is people who are interested in technology, science, and internet culture. This includes people who are early adopters of new technology, as well as those who are simply interested in staying up-to-date on the latest trends. Gizmodo's audience is global, with editions in English, Spanish, German, and French.

User Segments

Gizmodo Geographic Distribution

Gizmodo's primary market is the US, followed by the UK and Canada. English-speaking countries with strong tech industries contribute significantly to their readership.

Top Countries

United States flag

United States

45.2%
United Kingdom flag

United Kingdom

10.7%
Canada flag

Canada

8.5%
Australia flag

Australia

6.2%
India flag

India

5.9%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Gizmodo's users typically come from households of 2-4 people, indicating a mix of students, young professionals, and families. The income distribution leans towards medium, reflecting a broad audience.

Employment Status

Income Distribution

Education Level

Gizmodo Behavior Analysis

Behavior Profile

Device Breakdown

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